Sorry banget saya beberapa hari ini ngga sempet posting karena kurang sehat jadi tiduuur... melulu. Nah, giliran online, ratusan email musti disisir! Hehe..
Yang satu ini saya posting karena mungkin bisa berguna buat mereka yang mau masuk ke dunia per-CW-an; soalnya terbuka nih buat anak yang baru lulus!
Selamat mencoba ya?
Sebuah perusahaan Telekomunikasi di Indonesia mencari orang kreatif
untuk posisi:
1. Graphic Designer
with requirement:
- Min. 1 year experience, also open for fresh graduate
- Familiar with Photoshop, Illustrator, InDesign, and Freehand is a must
- Familiar with Flash, Director, Swish, and Dreamweaver is a plus
- Creative enough to work under pressure
- Able to work with team
2. Copywriter
with requirement:
- Min. 1 year experience, also open for fresh graduate
- Creative enough to work under pressure
- Able to work with team
Kalau ada yang tertarik kirimkan CV & Portfolio ke email
vega_runi@yahoo. com. Vacancy only open for 1 week, so hurry up guys!!!
Kamis, Juli 31, 2008
Senin, Juli 28, 2008
LOWONGAN COPYWRITER
Ini diposting hari Jum'at di salah satu milis.
Mudah-mudahan memberi jalan...
Ngakunya kreatif itu musti dibuktiin...
Interest being a COPYWRITER in a fast
growing advertising agency in Jakarta?!
Coba aja kirim CV sama Portfolio ke
misugi_san@yahoo. com (free no charge at all)
Terbuka untuk Umum dan semua Mahasiswa dan Mahasiswi yang narsis untuk
kreatif,,ndablekk, ,inovatif, ,kooperatif, ,ngga pasif,,bermuka manis,,dan suka
berpikir kritis
kirim sebelum tanggal 30 Juli yakk..
Ditunggu loo...
Mudah-mudahan memberi jalan...
Ngakunya kreatif itu musti dibuktiin...
Interest being a COPYWRITER in a fast
growing advertising agency in Jakarta?!
Coba aja kirim CV sama Portfolio ke
misugi_san@yahoo. com (free no charge at all)
Terbuka untuk Umum dan semua Mahasiswa dan Mahasiswi yang narsis untuk
kreatif,,ndablekk, ,inovatif, ,kooperatif, ,ngga pasif,,bermuka manis,,dan suka
berpikir kritis
kirim sebelum tanggal 30 Juli yakk..
Ditunggu loo...
Kamis, Juli 24, 2008
7 Simple Tips For Creating Riveting, Attention-Grabbing Headlines -- Quickly & Easily!-2
Copyright © by Robert Boduch
behappy@total.net
3) Get started by writing as many rough headline ideas as you can. Your first headline probably won’t be your best work. But as you continue writing, you’ll find better ways to express your thoughts in a more compelling, provocative, or arresting way.
Try several different formats including questions, guarantees and testimonial-style headlines. Don’t worry about perfect spelling or presentation -- simply let your ideas flow and jot them down. This strategy is shared by some of the best copywriters in the world. After you’ve created a lengthy list of possibilities, choose your top 3 to 5 headlines and tweak them for maximum impact. Testing will reveal your most responsive headline.
4) Brainstorm words and phrases that colorfully express your product’s unique benefits. In a short space of time, you can generate a plethora of vibrant, expressive words and original phrases that can help make your headline stand out from all others.
With brainstorming, best results are obtained with a pre-set time frame of no more than 5 minutes. Simply allow your creative juices to flow and record every word, without judgment. Ignore the temptation to evaluate the merit of any particular suggestion. After a few short minutes, you’ll have plenty of power-packed, benefit-oriented headline words to choose from.
5) Start to put your words and phrases into a powerful, prospect-centered sentence. Your intention is to craft a clear, concise, and complete message that truly “grabs” prospects where they live. That’s the kind of headline that produces outstanding results.
Next, edit your headline for clarity. Make sure your words are easily understood and do not evoke mixed messages. Be direct rather than subtle... benefit-oriented rather than amusing or "catchy".
Readers generally digest a headline as one item, simultaneously taking in all the words as a complete unit and processing it as a single image. You want to be sure that the image your headline delivers is crystal-clear and not open to misinterpretation.
behappy@total.net
3) Get started by writing as many rough headline ideas as you can. Your first headline probably won’t be your best work. But as you continue writing, you’ll find better ways to express your thoughts in a more compelling, provocative, or arresting way.
Try several different formats including questions, guarantees and testimonial-style headlines. Don’t worry about perfect spelling or presentation -- simply let your ideas flow and jot them down. This strategy is shared by some of the best copywriters in the world. After you’ve created a lengthy list of possibilities, choose your top 3 to 5 headlines and tweak them for maximum impact. Testing will reveal your most responsive headline.
4) Brainstorm words and phrases that colorfully express your product’s unique benefits. In a short space of time, you can generate a plethora of vibrant, expressive words and original phrases that can help make your headline stand out from all others.
With brainstorming, best results are obtained with a pre-set time frame of no more than 5 minutes. Simply allow your creative juices to flow and record every word, without judgment. Ignore the temptation to evaluate the merit of any particular suggestion. After a few short minutes, you’ll have plenty of power-packed, benefit-oriented headline words to choose from.
5) Start to put your words and phrases into a powerful, prospect-centered sentence. Your intention is to craft a clear, concise, and complete message that truly “grabs” prospects where they live. That’s the kind of headline that produces outstanding results.
Next, edit your headline for clarity. Make sure your words are easily understood and do not evoke mixed messages. Be direct rather than subtle... benefit-oriented rather than amusing or "catchy".
Readers generally digest a headline as one item, simultaneously taking in all the words as a complete unit and processing it as a single image. You want to be sure that the image your headline delivers is crystal-clear and not open to misinterpretation.
Rabu, Juli 23, 2008
7 Simple Tips For Creating Riveting, Attention-Grabbing Headlines -- Quickly & Easily!
Copyright © by Robert Boduch
behappy@total.net
Few things are more important to your marketing success than the headlines you lead off with in your sales letters, display ads, postcards, news releases and web pages. An attention-getting, arresting headline has the power to pull in many more prospects and customers which ultimately leads to more sales and profits.
Essentially, a headline is nothing more than a collection of words designed to get qualified prospects to sit up, take notice and read on. As such, its role is both huge and vitally important.
To create a winning headline, distill your most provocative message down to one powerful sentence that packs a powerful punch.
Following are 7 easy-to-follow tips to help you craft compelling headlines with greater ease and speed than ever before.
1) Do your homework. Start by gathering important information. State the venue for your headline, then, identify the 6 key elements of successful marketing materials. These include: 1. The product. 2. The main benefits 3. The market. 4. What the market really desires and the most common problem it encounters. 5. Any special offer or inducement you can think of that would increase interest. 6. The competition and any claims they may be making.
Simple answers will do. There is no need to go into extensive detail here… as long as you cover the key points. This is essential market research that will equip you valuable data and make the task of writing headlines a breeze!
2) Isolate your most impressive and unique competitive advantage. Look at your product or service the way your customers and prospects do. Put yourself in their shoes. What would get these people to pay attention? What is the strongest benefit you can offer?
Let’s suppose your product was the "dream solution", an answer to your customer’s prayers. What would it do for him? You want a headline that clearly separates you from the competition and makes you the obvious vendor of choice due to the distinctive additional benefits that only you offer.
behappy@total.net
Few things are more important to your marketing success than the headlines you lead off with in your sales letters, display ads, postcards, news releases and web pages. An attention-getting, arresting headline has the power to pull in many more prospects and customers which ultimately leads to more sales and profits.
Essentially, a headline is nothing more than a collection of words designed to get qualified prospects to sit up, take notice and read on. As such, its role is both huge and vitally important.
To create a winning headline, distill your most provocative message down to one powerful sentence that packs a powerful punch.
Following are 7 easy-to-follow tips to help you craft compelling headlines with greater ease and speed than ever before.
1) Do your homework. Start by gathering important information. State the venue for your headline, then, identify the 6 key elements of successful marketing materials. These include: 1. The product. 2. The main benefits 3. The market. 4. What the market really desires and the most common problem it encounters. 5. Any special offer or inducement you can think of that would increase interest. 6. The competition and any claims they may be making.
Simple answers will do. There is no need to go into extensive detail here… as long as you cover the key points. This is essential market research that will equip you valuable data and make the task of writing headlines a breeze!
2) Isolate your most impressive and unique competitive advantage. Look at your product or service the way your customers and prospects do. Put yourself in their shoes. What would get these people to pay attention? What is the strongest benefit you can offer?
Let’s suppose your product was the "dream solution", an answer to your customer’s prayers. What would it do for him? You want a headline that clearly separates you from the competition and makes you the obvious vendor of choice due to the distinctive additional benefits that only you offer.
Senin, Juli 21, 2008
KEPADA PEMBELI E-BOOK & FORUM MEMBER
Sebelumnya, saya minta maaf karena TERPAKSA posting maslah forum dan pembelian buku di sini. Kenapa? Karena ada yang ngga bisa saya hubungi/ diam saja, padahal mereka sudah bayar. Saya jadi nggak enak…
Mudah-mudahan dengan saya posting di sini, segera bisa menghubungi saya atau segera ‘action’ lainnya.
1. Widya, yang udah mengkonfirmasi pembayaran pembelian eBook tapi dinyatakan tidak valid oleh admin karena tidak mencantumkan order number -nya. Jadi, silahkan kembali melakukan konfirmasi dengan mencantumkan order number anda (lihat email terdahulu dari admin). Oh ya, saya cek ternyata belum ada pembayaran atas nama anda, tapi malah ada nama orang lain. Kalau memang anda dibayarkan dengan nama orang lain, silahkan inform ke saya sewaktu melakukan konfirmasi. Terpaksa saya posting di sini karena email saya ditolak melulu sama si mailer daimon..
2. Achmad PP., anda sudah melakukan pembayaran eBook tapi belum melakukan konfirmasi pembayaran. Silahkan lakukan…
3. Member forum hingga saat ini ada 132 orang, tapi saya heran, hanya 2 orang yang rajin cuap-cuap. Yang lain pada kemana yach? Saya ngga enak, sudah pada bayar tapi dieeeem… aja! Apalagi ada yang sudah membayar untuk 1 semester segala…Pdyan17, apa masih belum bisa masuk, atau memang hanya berkunjung aja? Hanky, Preista, Yolanda, silahkan ikut nimbrung..!
4. Sebagai rasa terimakasih, saya silahkan SEMUA yang udah BAYAR buku ataupun FORUM untuk mendonlod eBook Blog Profits… secara GRATIS. Caranya persis sama dengan waktu membeli eBook, hanya saja waktu konfirmasi pembayaran, silahkan cantumkan RpO,-. Ingat, anda tetap harus melakukan konfirmasi ya? Ini supaya admin bisa mengirim link donlod ke email anda!
5. Selain itu, bagi semua member, saya akan berikan file exercise OTAK KANAN yang berupa file power point. Tunggu ya? Saya hanya butuh WAKTU dan kesehatan untuk melakukanya.
Itu yang ingin saya sampaikan.
Mohon maaf atas ketidaknyamanan yang ditimbulkan!
Terimakasih…
Jumat, Juli 18, 2008
LOWONGAN COPYWRITER DI AGENCY LOKAL
Lowongan ini diposting di milis kemarin, Kamis 17 Juli.
Masih hangat!
Semoga bermanfaat..
Sebuah Advertising Agency lokal membutuhkan copywriter ...
Kriteria:
1. Pria/wanita, max 25 tahun
2. Pengalaman 1 tahun
3. Terbiasa membuat konsep, mampu bekerja dalam tim.
4. Memiliki kemampuan berbahasa inggris yang sangat baik
5. Kirim beberapa portfolio ke ike_nuraena@ yahoo.com
Masih hangat!
Semoga bermanfaat..
Sebuah Advertising Agency lokal membutuhkan copywriter ...
Kriteria:
1. Pria/wanita, max 25 tahun
2. Pengalaman 1 tahun
3. Terbiasa membuat konsep, mampu bekerja dalam tim.
4. Memiliki kemampuan berbahasa inggris yang sangat baik
5. Kirim beberapa portfolio ke ike_nuraena@ yahoo.com
Kamis, Juli 17, 2008
MENGAPA LAMARAN SAYA TIDAK MENDAPAT RESPON?
Maaf...
lama saya ngga posting tulisan sendiri. Lagi sibuk berat nih..
maklum, di kantor lagi kekurangan copywriter, jadi terpaksa turun gunung ngerjain sendiri. Hai! SAYA LAGI BUTUH COPYWRITER nih! The good one.
Ketika saya membuka lowongan beberapa waktu lalu, ada 2 applicant yang saya panggil tapi kedua2nya ngga lolos interview. Padahal, kami benar-benar butuh (TOP URGENT DAH!) Tapi kami tetap tidak kompromi dengan kualitas.
Nah, ada sebagian applicant yang tidak saya panggil, memfolow-up dengan cara yang tidak simpatik. Pakai email, nanyain kenapa ngga dipanggil. Hehe.. kalau saya harus menjawab email seperti itu satu per satu, wah... bisa gempor nih tangan, karena alasannya beragam bagi masing-masing orang. KArena itu, saya coba posting di sini supaya bisa 'menjawab' beberapa pertanyaan seperti itu.
Ketika anda melamar, maka yang mewakili anda adalah surat lamaran dan attachment-nya. Jadi, berhati-hatilah. Gunakan bahasa, gaya, dan cara yang mampu merefleksikan kepribadian anda. Ini membuat penyeleksi 'mengenal' anda sebelum ia memutuskan apakah anda 'layak panggil' atau tidak.
Kalau mau melamar di departemen kreatif, ya tunjukkan dong kalau anda itu 'kreatif' dari apa yang anda kirimkan itu! Kalau anda jadul, pasti deh ngirimnya pake pos, atau attachment-nya kegedean sehingga yang nerima juga males buka.
Ingat, saingan anda banyak.
Tantangan pertama adalah bagaimana 'mengalahkan' mereka dalam proses penyeleksian.
lama saya ngga posting tulisan sendiri. Lagi sibuk berat nih..
maklum, di kantor lagi kekurangan copywriter, jadi terpaksa turun gunung ngerjain sendiri. Hai! SAYA LAGI BUTUH COPYWRITER nih! The good one.
Ketika saya membuka lowongan beberapa waktu lalu, ada 2 applicant yang saya panggil tapi kedua2nya ngga lolos interview. Padahal, kami benar-benar butuh (TOP URGENT DAH!) Tapi kami tetap tidak kompromi dengan kualitas.
Nah, ada sebagian applicant yang tidak saya panggil, memfolow-up dengan cara yang tidak simpatik. Pakai email, nanyain kenapa ngga dipanggil. Hehe.. kalau saya harus menjawab email seperti itu satu per satu, wah... bisa gempor nih tangan, karena alasannya beragam bagi masing-masing orang. KArena itu, saya coba posting di sini supaya bisa 'menjawab' beberapa pertanyaan seperti itu.
Ketika anda melamar, maka yang mewakili anda adalah surat lamaran dan attachment-nya. Jadi, berhati-hatilah. Gunakan bahasa, gaya, dan cara yang mampu merefleksikan kepribadian anda. Ini membuat penyeleksi 'mengenal' anda sebelum ia memutuskan apakah anda 'layak panggil' atau tidak.
Kalau mau melamar di departemen kreatif, ya tunjukkan dong kalau anda itu 'kreatif' dari apa yang anda kirimkan itu! Kalau anda jadul, pasti deh ngirimnya pake pos, atau attachment-nya kegedean sehingga yang nerima juga males buka.
Ingat, saingan anda banyak.
Tantangan pertama adalah bagaimana 'mengalahkan' mereka dalam proses penyeleksian.
Rabu, Juli 16, 2008
Powerful Qualities Of The Most Successful Headlines Of All Time!-3
Copyright © by Robert D. Boduch
behappy@total.net
4) Compelling -- A compelling headline draws like a magnet because it hits at the heart of a reader’s greatest desire. These headlines automatically pull the reader inside. They fuel the desire for more by offering a huge promise -- something the prospect wants and wants badly. The key to a compelling headline is the suggestion of a major payoff of some kind. The closer the match between promised payoff and the deeply rooted desire, the more effective the headline will be.
A compelling headline places a powerful thought in the mind of the prospect -- something he cannot easily forget. It stays with him until the desire has been satisfied, (often by placing an order) or, until the interest diminishes. The anticipation and desire builds almost forcing the prospect to continue reading in order to satisfy their nagging hunger.
5) Curiosity-Arousing -- Prospects are drawn to the heart of a message by a natural desire to find out more. Often it’s the result of a surprising statement, shocking news, a new discovery, or a better way to solve an age-old problem. The best curiosity-arousing headlines combine curiosity with a major benefit of interest to the prospect.
Once the reader’s curiosity has been piqued, the interest naturally intensifies. The more thought the prospect gives to the subject, the stronger the curiosity grows -- as well as the desire to satisfy it. What it all boils down to is greater exposure to your entire message over a longer period of time.
6) Benefit-Laden -- Benefits are the true payoff that all prospects seek. Benefits answer the “What’s in it for me?” question. Every prospect has their built-in radar set to a benefits-only frequency. Benefits are useful advantages that attract attention and interest.
What is it your prospects would like to have, to be, or to achieve? What problem would they most like to solve? Headlines that present strong benefits are headlines that create a lot of interest. When you speak in terms of benefits, you’re speaking the same language as your prospect.
behappy@total.net
4) Compelling -- A compelling headline draws like a magnet because it hits at the heart of a reader’s greatest desire. These headlines automatically pull the reader inside. They fuel the desire for more by offering a huge promise -- something the prospect wants and wants badly. The key to a compelling headline is the suggestion of a major payoff of some kind. The closer the match between promised payoff and the deeply rooted desire, the more effective the headline will be.
A compelling headline places a powerful thought in the mind of the prospect -- something he cannot easily forget. It stays with him until the desire has been satisfied, (often by placing an order) or, until the interest diminishes. The anticipation and desire builds almost forcing the prospect to continue reading in order to satisfy their nagging hunger.
5) Curiosity-Arousing -- Prospects are drawn to the heart of a message by a natural desire to find out more. Often it’s the result of a surprising statement, shocking news, a new discovery, or a better way to solve an age-old problem. The best curiosity-arousing headlines combine curiosity with a major benefit of interest to the prospect.
Once the reader’s curiosity has been piqued, the interest naturally intensifies. The more thought the prospect gives to the subject, the stronger the curiosity grows -- as well as the desire to satisfy it. What it all boils down to is greater exposure to your entire message over a longer period of time.
6) Benefit-Laden -- Benefits are the true payoff that all prospects seek. Benefits answer the “What’s in it for me?” question. Every prospect has their built-in radar set to a benefits-only frequency. Benefits are useful advantages that attract attention and interest.
What is it your prospects would like to have, to be, or to achieve? What problem would they most like to solve? Headlines that present strong benefits are headlines that create a lot of interest. When you speak in terms of benefits, you’re speaking the same language as your prospect.
Selasa, Juli 15, 2008
Powerful Qualities Of The Most Successful Headlines Of All Time!-2
Copyright © by Robert D. Boduch
behappy@total.net
2) Interruptive -- Customers and prospects are mentally pre-occupied with various thoughts of their own. Everyone is busy living their own lives. An interruptive headline has the ability to shift the reader’s attention and focus from their current thoughts, towards your message. It’s a break, a temporary thought suspension that you want to create with your headline.
Being interruptive means being able to get the prospect to shift her concentration with something that is new, timely, or important to her life -- something that is sure to get attention.
To pull this off successfully requires a good understanding of your target market and a powerful headline that addresses a deeply held desire or solution to a problem. Miss the mark and your interruptive headline becomes can easily backfire.
3) Provocative -- The provocative headline is one that instigates a reaction in the reader. It delivers a mental nudge, designed to involve the prospect in some way. This type of headline is difficult to ignore -- particularly when it’s narrowly focused on a specific audience -- because it tempts, teases and tantalizes the reader.
Provocative headlines command the attention of those they address by asking questions, delivering surprising or shocking statements, and by establishing a connection to a news story or event.
behappy@total.net
2) Interruptive -- Customers and prospects are mentally pre-occupied with various thoughts of their own. Everyone is busy living their own lives. An interruptive headline has the ability to shift the reader’s attention and focus from their current thoughts, towards your message. It’s a break, a temporary thought suspension that you want to create with your headline.
Being interruptive means being able to get the prospect to shift her concentration with something that is new, timely, or important to her life -- something that is sure to get attention.
To pull this off successfully requires a good understanding of your target market and a powerful headline that addresses a deeply held desire or solution to a problem. Miss the mark and your interruptive headline becomes can easily backfire.
3) Provocative -- The provocative headline is one that instigates a reaction in the reader. It delivers a mental nudge, designed to involve the prospect in some way. This type of headline is difficult to ignore -- particularly when it’s narrowly focused on a specific audience -- because it tempts, teases and tantalizes the reader.
Provocative headlines command the attention of those they address by asking questions, delivering surprising or shocking statements, and by establishing a connection to a news story or event.
Senin, Juli 14, 2008
Powerful Qualities Of The Most Successful Headlines Of All Time!
Copyright © by Robert D. Boduch
behappy@total.net
Why do certain headlines produce extraordinary results?
What magical characteristics do winning headlines possess? Successful headlines all share one thing -- the ability to cut through the clutter of competing messages and deliver a hard-hitting, unmistakable message to a specific group of prospects.
Great headlines are those that not only get noticed, but also draw the reader inside with an almost magic spell. Whenever you find yourself reading deep inside the body copy of a message, chances are you were swayed by the magnetic appeal of a carefully constructed, specifically targeted headline.
The very best headlines contain at least one (and many times, several) of the qualities listed below. Refer to this list often and you’ll be sure to add additional firepower to every headline you write from this point forward.
1) Stop-Ability -- It doesn’t really matter what marketing tool you happen to be working on. It may be a display ad, banner, postcard, or sales letter. Whatever it is, use your headline to arrest attention of your best prospects.
Without first capturing the eyes of prospects, your message doesn’t stand much of a chance. Without a powerful and concise message, your prospects will be gone in a flash.
In this age of information, each of us is inundated with a huge, continuous explosion of marketing messages from all directions and an unlimited number of sources. It can be overwhelming at times -- even futile -- when we realize how impossible it would be to pay attention to it all, even if we had 48 hours to a day!
You want to make the reader stop dead in his tracks to ponder your idea, concept, startling statement, or intriguing question. Your headline’s mission is to consume your reader’s focus temporarily… to capture his imagination…. and to momentarily involve him with your own captivating collection of words.
(to be continued...)
behappy@total.net
Why do certain headlines produce extraordinary results?
What magical characteristics do winning headlines possess? Successful headlines all share one thing -- the ability to cut through the clutter of competing messages and deliver a hard-hitting, unmistakable message to a specific group of prospects.
Great headlines are those that not only get noticed, but also draw the reader inside with an almost magic spell. Whenever you find yourself reading deep inside the body copy of a message, chances are you were swayed by the magnetic appeal of a carefully constructed, specifically targeted headline.
The very best headlines contain at least one (and many times, several) of the qualities listed below. Refer to this list often and you’ll be sure to add additional firepower to every headline you write from this point forward.
1) Stop-Ability -- It doesn’t really matter what marketing tool you happen to be working on. It may be a display ad, banner, postcard, or sales letter. Whatever it is, use your headline to arrest attention of your best prospects.
Without first capturing the eyes of prospects, your message doesn’t stand much of a chance. Without a powerful and concise message, your prospects will be gone in a flash.
In this age of information, each of us is inundated with a huge, continuous explosion of marketing messages from all directions and an unlimited number of sources. It can be overwhelming at times -- even futile -- when we realize how impossible it would be to pay attention to it all, even if we had 48 hours to a day!
You want to make the reader stop dead in his tracks to ponder your idea, concept, startling statement, or intriguing question. Your headline’s mission is to consume your reader’s focus temporarily… to capture his imagination…. and to momentarily involve him with your own captivating collection of words.
(to be continued...)
Kamis, Juli 10, 2008
LOWONGAN COPYWRITER (LAGI???!!)
Ya ampyuuun...
beberapa hari terakhir ini selalu adaaaa saja yang mencari copywriter!
Pertanda apa ya?
Lowongan kali ini malah sangat SEDERHANA syaratnya.
Silahkan bagi yang berminat...
Dicari copywriter untuk Satucitra.
Umur tidak penting, kelamin tidak penting, pengalaman tidak penting dan pendidikan tidak penting.
Yang penting punya blog dan handphone.
Blog untuk saya baca dan handphone supaya bisa saya hubungi nanti.
Kirim alamat blog dan nomor handphone ke rangga@satucitra. com
Tabik!
- r a n g g a -
kata rangga -- http://katarangga. com
see through me -- http://live2live. blogspot. com
NOTE DARI NUNU:
jangan cc-in ke saya ya? Krn beberapa orang melakukanya!
Selamat mencoba...
beberapa hari terakhir ini selalu adaaaa saja yang mencari copywriter!
Pertanda apa ya?
Lowongan kali ini malah sangat SEDERHANA syaratnya.
Silahkan bagi yang berminat...
Dicari copywriter untuk Satucitra.
Umur tidak penting, kelamin tidak penting, pengalaman tidak penting dan pendidikan tidak penting.
Yang penting punya blog dan handphone.
Blog untuk saya baca dan handphone supaya bisa saya hubungi nanti.
Kirim alamat blog dan nomor handphone ke rangga@satucitra. com
Tabik!
- r a n g g a -
kata rangga -- http://katarangga. com
see through me -- http://live2live. blogspot. com
NOTE DARI NUNU:
jangan cc-in ke saya ya? Krn beberapa orang melakukanya!
Selamat mencoba...
Rabu, Juli 09, 2008
The 3 Biggest Headline Blunders And How To Easily Avoid Making These Costly Mistakes!-3
Copyright © by Robert D. Boduch
behappy@total.net
Mistake #3: Using A Weak Headline That Lacks Emotional Appeal.
As the initial point-of-contact, your headline is the most crucial component of your ad, sales letter, news, release, postcard or web page. It’s your first and perhaps, only opportunity to win an audience for your full-blown sales message.
Why waste such a glorious opportunity on a weak, uninspiring statement that doesn’t move anyone?
Instead, employ the strongest, most-arresting collection of words you can conceive. Pack it with power and emotion that will stir the soul. Strive to seize your reader’s minds momentarily, with visions of themselves enjoying a deeply-desired benefit.
Every day, millions of dollars are wasted on marketing tools that lead with “headlines” like: “Digital media storage systems”, “Your neighbors will talk”, or, “Classical music for everyone”.
Each of these examples are less than stellar headlines taken from actual brochures I’ve received in the mail. They all lack the attention-getting, interest-arousing, emotion-inducing quality of headlines that succeed. None of the examples offer any real benefit… nor are they appealing enough to have readers sitting on the edge of their seats in anxious anticipation of more.
A simple headline rule is to include at least one significant benefit to the specific audience you’re addressing. Naturally, the more appealing the benefit, the greater the impact. For a surefire hit, focus your headline on something that’s both highly desirable and unique in the marketplace.
Other options include using multiple benefits, or combining a benefit with an irresistible offer, or a no-risk guarantee.
Take a look at your current marketing tools. What message are you instantly conveying to prospects and visitors? If you’re not using a benefit-laden headline, start to do so immediately. Give each piece an interesting lead-in. Your captivating words will compel more prospective customers to stay with your message for a longer period of time.
Never settle for a mediocre headline. Pack as much explosive power as you can to both attract attention and interest in the remainder of your message. This kind of effort will definitely pay off in your bottom-line results. I guarantee it!
Selasa, Juli 08, 2008
LOWONGAN UTK INTERPRETER SEKALIGUS COPYWRITER
Wah, minggu ini lagi banyak yang nyari copywriter nih!
Tapi yang satu ini agak aneh, karena judulnya interpreter/copywriter hihi.. mungkin yang pasang lowongan belum tahu apa beda keduanya ya?
Anyway,
saya posting di sini sapa tahu ada yang mau????
Kami perusahaan yang bergerak dibidang WebDev sedang membutuhkan tenaga kerja dengan kriteria sebagai berikut:
CopyWriter/Interpre ter for Chinese
Pria/Wanita dengan usia max 30 Tahun.
sudah berpengalaman dibidang yang sama minimum selama 1 tahun.
memiliki kemampuan dalam membuat konsep.
mampu bekerja sendiri atau dalam team.
mampu mengetik dengan cepat.
CopyWriter/Interpre ter for English
Pria/Wanita dengan usia max 30 Tahun.
sudah berpengalaman dibidang yang sama minimum selama 2 tahun.
memiliki kemampuan dalam membuat konsep.
mampu bekerja sendiri atau dalam team.
mampu mengetik dengan cepat.
segera layangkan CV ke alamat imel
grompet@yahoo. com atau
hellgromz@gmail. com
Tapi yang satu ini agak aneh, karena judulnya interpreter/copywriter hihi.. mungkin yang pasang lowongan belum tahu apa beda keduanya ya?
Anyway,
saya posting di sini sapa tahu ada yang mau????
Kami perusahaan yang bergerak dibidang WebDev sedang membutuhkan tenaga kerja dengan kriteria sebagai berikut:
CopyWriter/Interpre ter for Chinese
Pria/Wanita dengan usia max 30 Tahun.
sudah berpengalaman dibidang yang sama minimum selama 1 tahun.
memiliki kemampuan dalam membuat konsep.
mampu bekerja sendiri atau dalam team.
mampu mengetik dengan cepat.
CopyWriter/Interpre ter for English
Pria/Wanita dengan usia max 30 Tahun.
sudah berpengalaman dibidang yang sama minimum selama 2 tahun.
memiliki kemampuan dalam membuat konsep.
mampu bekerja sendiri atau dalam team.
mampu mengetik dengan cepat.
segera layangkan CV ke alamat imel
grompet@yahoo. com atau
hellgromz@gmail. com
Senin, Juli 07, 2008
LOWONGAN COPYWRITER DI JOGJA!
refresh! Mediatama, an ad agency in loveliest Jogja, seeking candidates
who have David's passion to beat those Goliaths for award winning and
possess Romeo's desire for intimating clients...
They would be:
Male or female, aged maximum 28 years old,
2 years working experience in creative industry,
a good team player possessing strong passion
for being creative, capable to handle multiple
projects, comfortable with strict deadlines...
Along with specific requirements:
1. Copywriter (CW)
Fluent in English is a must. A diploma or bachelor
degree from advertising major or related educational
background. Active blogger would be an advantage.
Prepare your tent, and let us know its spec!
Throw it to:
refresh_mediatama@ yahoo.com
or
refresh!Mediatama Laughing-Ground
Jalan Gedong Kuning 60 B
Yogyakarta 55165
And interesting package awaits.
who have David's passion to beat those Goliaths for award winning and
possess Romeo's desire for intimating clients...
They would be:
Male or female, aged maximum 28 years old,
2 years working experience in creative industry,
a good team player possessing strong passion
for being creative, capable to handle multiple
projects, comfortable with strict deadlines...
Along with specific requirements:
1. Copywriter (CW)
Fluent in English is a must. A diploma or bachelor
degree from advertising major or related educational
background. Active blogger would be an advantage.
Prepare your tent, and let us know its spec!
Throw it to:
refresh_mediatama@ yahoo.com
or
refresh!Mediatama Laughing-Ground
Jalan Gedong Kuning 60 B
Yogyakarta 55165
And interesting package awaits.
Jumat, Juli 04, 2008
LOWONGAN JUNIOR COPYWRITER
Dari salah satu milis, ada lowongan unik nih...
mudah-mudahan berguna!
jr cpywrtr***
*nope, we don't need a transcriptionist!
*but in case you are, and you enjoy writing about cool things, and have the
ability to drive other people's mind with your words, and do not mind to handle
various brands in a tight time frame, and find comfort in working as a team
member, and promise will not be 35 years old next week, and get excited
reading this ad, and suddenly want to switch your career,...then yes, you are
very welcomed.
*interested candidates send your resumes to: jrcopy2008@gmail. com
mudah-mudahan berguna!
jr cpywrtr***
*nope, we don't need a transcriptionist!
*but in case you are, and you enjoy writing about cool things, and have the
ability to drive other people's mind with your words, and do not mind to handle
various brands in a tight time frame, and find comfort in working as a team
member, and promise will not be 35 years old next week, and get excited
reading this ad, and suddenly want to switch your career,...then yes, you are
very welcomed.
*interested candidates send your resumes to: jrcopy2008@gmail. com
Kamis, Juli 03, 2008
The 3 Biggest Headline Blunders And How To Easily Avoid Making These Costly Mistakes!-2
Mistake #2: Using no headline at all.
This is another mistake – one that’s particularly common with web sites. But the problem is also prevalent in many other kinds of promotional materials too. It’s an easy one to fix and doing so can have a tremendous effect on your results.
Let’s look at how this mistake affects the performance of a web page.
To attract visitors to your site in the first place requires resources in the form of time, effort, or hard cash. Once someone enters your URL into their browser, or clicks on your live link, they’re on their way to your page instantly.
But what happens as soon as the page starts to load? What do visitors see first? Is it a large, slow-loading graphic or a generic “welcome to my site” message? Or, are visitors first met with a hard-hitting, provocative headline that arouses their interest and kick-starts their excitement so much so that they can’t wait to find out more?
If you want to immediately signal to visitors that your site is worth a closer look, use a powerful headline that entices them inside. Never assume that because a visitor took the time to navigate his way to your site, he’ll stick around awhile. As soon as the interest fades, he’s off to another destination with one simple click. Add a compelling headline to each page of your site and you’ll ultimately boost your sales and profits.
Rabu, Juli 02, 2008
MENJADI COPYWRITER: APA SYARATNYA? AND HOW??
Seorang anggota forum melemparkan pertanyaan itu.
Berikut adalah jawaban saya, sengaja saya posting di sini supaya mereka yang belum joint forum pun bisa memetik manfaatnya.
Selamat membaca!
Dear member,
semua yang kamu tanyakan itu sebenarnya ada di buku yang aku tulis: "How to become..." yang bisa di donlod di web ini. Forum ini aku dirikan sebenarnya untuk mereka yang udah baca dan ingin berkonsultasi, jadi jelas materi bahasanya.
Langkah awal utk jadi CW:
1. buat portfolio dulu. Kamu bisa belajar bagaimana caranya di buku itu, bisa improve your portfolio based on my comment di kelas ini
2. bisa dapet surat rekomendasi dgn mengikuti “ujian’ offline di hadapan panelis yg terdiri dari beberapa CD dgn mendonlod soal di web ini juga (certificate of excellent)
Materi pengajaran di kelas ini, ya buku tsb.
Menjadi CW yg baik perlu setidaknya 6 modal: 3 modal dasar dan 3 modal tambahan.
Modal dasar (ngga bisa ditawar):
- crafting/wording power/ berbakat menulis
- creativity: banyak ide. Ini bisa dipelajari dengan berbagai tehnik dan improvement. Semua ada di buku yang aku tulis itu.
- Conceptual thinking: mampu mengerti konsep/berfikir analitis (bisa dipelajari, ada di buku itu juga)
Modal tambahan:
- presentation skills
- teamwork
- attitude
Gitu deh secara ringkasnya! Tertarik? Ngga semua orang kuat menjalaninya lho? Dalam sejarah karirku, ada beberapa CW yang potensial akhirnya mental karena ‘ngga kuat’ pressure-nya!
Selasa, Juli 01, 2008
The 3 Biggest Headline Blunders And How To Easily Avoid Making These Costly Mistakes!
Copyright © by Robert D. Boduch
behappy@total.net
The next time you read a newspaper or browse through a magazine, carefully observe what it is that “grabs” your focus. Pay particular attention to the articles and advertisements that command more of your time by drawing you in.
You’ll probably notice that certain headlines pull you inside with a gravity-like force, while others send you scurrying in the opposite direction. Some headlines have an almost irresistible appeal – others have none at all.
If you want to create headlines that attract the attention and interest of more prospects and customers, be sure to avoid making the following mistakes.
Headline Mistake #1: Using a company name as a headline.
This one really pushes me over the edge, so it’s a great place to start.
Company names as headlines are far too common. You can see evidence of it everywhere. Take any daily or community newspaper and I guarantee you’ll find proof of this glaring error more than once.
Flip through any Yellow Pages directory -- from any city -- and the evidence is even more obvious. In fact, on almost every page of a typical Yellow Pages directory, you’ll find display ads that begin with a company name and logo. Big mistake!
Web sites aren’t immune to the problem either. Many companies, for reasons unknown, use their name and/or logo, at the top of their index page as though it were a powerful headline designed to woo prospects inside. In effect, what these businesses are doing is wasting their most valuable marketing space on a “me-centered” statement. Such a strategy can never be as effective -- or as profitable -- as even the most simple benefit-oriented headline!
The appeal of benefits is universal, as it suggests some kind of helpful advantage to a particular niche of prospects.
Headlines that speak directly to prospects about something they’re interested in -- a benefit they want to enjoy, or a problem they’d like to solve -- is the kind of headline that attracts huge numbers of interested prospects.
What does a name or company logo do for a prospect? Absolutely nothing! The only exception would be a name that delivers some semblance of a benefit like “Jiffy Lube” or “Half-Price Books”.
See, most business names look and sound great -- to those who originated them. We all like to hear our own names, or see them in print. But the price of a little ego-gratification is extremely costly to any business choosing this path in its’ marketing communications.
Your prospects want to know what you can do for them. Convey this key information right up front in your headline in the most alluring way possible. This kind of opening beats the name and logo approach 100% of the time!
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