Rabu, Agustus 26, 2009

Top ten tips for top copy

Given to you by leading copywriter Bill Fryer:

1 Review your copy. Do it over and over. Six or seven times or more.

2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.

3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.

4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.

5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead

6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.

7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.

8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.

9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.

10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.

©Bill Fryer 2001

Kamis, Agustus 20, 2009

Creativity Resonates With Abundance

sumber: unknown

It is in you to naturally want to create. As a human being, you are drawn to the process of creation. Creativity is the doorway to your Expanding and co-Creating in this Universe.

Creativity brings about the flow of pure energy in your inner Being. Escaping into the space of self discovery offers you the opportunity to use your faculties of imagination and play. When you are creative, you become open to possibilities in ideas. With no blocks to the flow of ideas, you experience no limits to what you think is possible.

In this space, you may decide what you want and do not want. You choose to focus your thoughts eventually on what you desire. As you focus your thoughts intently, then what you focused on can turn into reality. Remember the famous saying by Napolean Hill? - “Whatever the mind can conceive and believe, the mind can achieve”.
By virtue of the law of attraction, you can attract the outcomes, of the same vibrational match to the energy of your thoughts, that will bring your ideas into fruition. In short, it is possible to experience life in abundance, as you can use your creative imagination to visualise possibilities and bring them into reality through focused thought and pure intent.

“Creativity brings about a flow of focused energy that resonates with abundance and possibilities.” — Quote by Evelyn Lim, attractionmindmap.com
If you are experiencing blocks to creativity, then it is time to do something. Look for ways to remove them. It is possible to enjoy all there is that lies in your imaginative mind!

Selasa, Agustus 11, 2009


Iklan ini memenangkan silver award dalam kompetisi periklanan kelas dunia yang diselenggarakan di Cannes, Perancis. Ini adalah contoh iklan yang membuat kita ‘penasaran’ ingin membaca seluruh text iklan hingga akhir.

JUDUL: this is an advertisement for the finest luxury sedan in America so which logo belongs in the bottom right-hand corner?

dengan visual yang memajang berbagai logo mobil, tidakkah iklan ini menggelitikkita untuk membaca seluruh bodycopy nya?

Bravo untuk copywriting yang brilliant!
Oh ya, saya telah mengumpulkan 310 iklan cetak pemenang Cannes Lions sepanjang masa yang bisa didownload di copywritingskill. Kumpulan ini saya berikan GRATIS khusus bagi forum member…

Selamat menikmati!

Minggu, Agustus 02, 2009

10 Blocks To Creativity (part II)

(sumber: kagak tahu)

6. Inadequate Sleep.

Inadequate sleep can hinder you in coming up with creative ideas the next day. Your physical body needs to feel good first before you can develop and explore your mental creative faculties.

In fact, it is said that many successful people have received their greatest revelations while in a dream-like state and transformed their own lives or even the world around them. One good example was Thomas Edison, who was awarded 1368 distinct patents and invented, including the incandescent light bulb, the phonograph, the film projector, and the first motion picture. Edison was known to have said, “Ideas come from space”. Edison purportedly took frequent naps in the afternoons and woke up with solutions to the most perplexing problems.

7. Lack of Priority.

If you do not attach any importance to being creative, guess what? You are not going to enjoy the benefits of being creative either. You will be like how you are now - dull and listless. Consider setting aside time for developing creativity. It will be a good idea to also start keeping an idea journal, to faciliate this process.

8. Stubborness.

A refusal to let go of your existing beliefs and thoughts can limit you in thinking of new possibilities. The more you identify yourself with specific values, meanings, beliefs and symbols, the more you will stifle creativity. On the other hand, the more you focus on how values, meanings, beliefs and symbols are formed and interrelated, the more you can explore creativity.

9. Poverty Thinking.

You tend to associate those in the creative arts as poor and struggling. Hence, you may feel that it is not important to explore creativity since it cannot help you pay your bills. Why bother to waste time developing right brain thinking when you can rely adequately on your left brain to feed you?

10. Inappropriate Comparisons.

If you think that only special, talented people are creative and that geniuses are born and not made, then you may have no wish to develop your creative abilities. You protest that you can barely draw, sing or dance. You are definite that you are tone-deaf or color-blind. You consider people like Shakespeare, Picasso and Mozart as “gifted”.

(Sur comments: see again The Multiple Intelligence. Those people are gifted in Verbal/ Linguist, Visual and Musical; but perhaps lacks in Analytical/ logical side.)

Here is an exciting piece of information for you: When researchers examined outstanding performances in the arts, mathematics and sports, to determine if “the widespread belief that to reach high levels of ability, a person must possess an innate potential called talent”, they discovered the opposite. It is also important to highlight, for instance, that Mozart trained for 16 years before he produced a masterpiece.

While it is true that it is best to develop your innate abilities, the strict definitions of creativity to areas in arts, should not apply. Creativity is also an essential part of innovation and invention and is important in almost every profession. It can be explored, developed and trained in many ways.