Salah satu pengikut blog ini, sekarang sudah bekerja di McCann, dan barusan email ke saya utk minta dicariin copywriter (bandar kaleeee..!)
Buat Uke, Aamala dkk, silahkan mencoba!!
McCann worldgroup is looking for a talented copywriter!
You must be:
Highly creative
English speaking
Able to write radio & TVC scripts
Pls send your resume & portfolio to:
Niken.widia@ap.mccan.com
Selasa, November 10, 2009
Jumat, November 06, 2009
MENGHADAPI INTERVIEW
Ok. Sekarang anda udah punya portfolio, udah dipajang di blog, udah masukin lamaran, udah janjian interview. Lantas, gimana nyiapinya????
Baju apa yang musti dipake? Apa aja yang harus dibawa? Gimana ngadepin sang penginterview? Heheh...grogol nih ye?
This is a creative world that you are about to enter, darling! So, forget all the common rules! Kalo interview di tempat lain menuntut anda berpakaian rapi dg kemeja terseterika licin... Maka ini 'haram' hukumya bagi kaum kreatif! Lha wong, pernah, jaman dulu saya bosan berpakaian casual, lantas suatu hari saya ngantor pake rok span, pakai hem, pakai stocking dan sepatu fantovel berhak 10 cm.... Malah diledekin orang se kreatif:
"Nu, sejak kapan jadi AE?" halah!
Yang paling penting utk diketahui, sebenernya adalah siapa yg akan mewawancara anda. Sebisa mungkin carilah info tentang orang yang akan anda temui, dan siapkanlah diri untuk menghadapi karakter pewawancara.
Pada dasarnya, ketika seseorang ingin bertemu dengan anda, dia ingin mengetahui lebih jauh tentang pribadi anda. Apakah orang ini akan cocock dengan anggota tim yang lain? Apakah dia disiplin?(dinilai dari ketepatan waktu anda hadir dalam sesi wawancara). Apakah dia cerdas? Apakah lucu? Meneynangkan? Ya, poin personality akan menjadi besar sekali di sini.
Lantas apa saran saya? Simple: just b yourself. Tunjukkan saja apa kelebihan dan kekurangan anda. Kalopun diterima, chance anda untuk survive di tim akan lebih besar karena si employer udah tahu plus n minus point anda. Kalopun ditolak, ya bukan berarti anda jelek, tapi mungkin kurang cocok dengan demand tim. Ya sudah, kalopun dipaksain, ntar anda malah stress dalam teamworking!
So, ngadepin wawancara, siapa takut? .
Baju apa yang musti dipake? Apa aja yang harus dibawa? Gimana ngadepin sang penginterview? Heheh...grogol nih ye?
This is a creative world that you are about to enter, darling! So, forget all the common rules! Kalo interview di tempat lain menuntut anda berpakaian rapi dg kemeja terseterika licin... Maka ini 'haram' hukumya bagi kaum kreatif! Lha wong, pernah, jaman dulu saya bosan berpakaian casual, lantas suatu hari saya ngantor pake rok span, pakai hem, pakai stocking dan sepatu fantovel berhak 10 cm.... Malah diledekin orang se kreatif:
"Nu, sejak kapan jadi AE?" halah!
Yang paling penting utk diketahui, sebenernya adalah siapa yg akan mewawancara anda. Sebisa mungkin carilah info tentang orang yang akan anda temui, dan siapkanlah diri untuk menghadapi karakter pewawancara.
Pada dasarnya, ketika seseorang ingin bertemu dengan anda, dia ingin mengetahui lebih jauh tentang pribadi anda. Apakah orang ini akan cocock dengan anggota tim yang lain? Apakah dia disiplin?(dinilai dari ketepatan waktu anda hadir dalam sesi wawancara). Apakah dia cerdas? Apakah lucu? Meneynangkan? Ya, poin personality akan menjadi besar sekali di sini.
Lantas apa saran saya? Simple: just b yourself. Tunjukkan saja apa kelebihan dan kekurangan anda. Kalopun diterima, chance anda untuk survive di tim akan lebih besar karena si employer udah tahu plus n minus point anda. Kalopun ditolak, ya bukan berarti anda jelek, tapi mungkin kurang cocok dengan demand tim. Ya sudah, kalopun dipaksain, ntar anda malah stress dalam teamworking!
So, ngadepin wawancara, siapa takut? .
Kamis, Oktober 22, 2009
How To Improve Your Wording Power
Artikel ini adalah speciall request dr Uke, anggota Forum yg paling aktif.. Silahkan menikmati!
Kalo boleh saya bilang sih, poin wording power/crafting itu rada-rada bersifat gifted gitu deeh... Jadi emang ada orang yang dari sononya emang udah terlahir mampu menciptakan kata-kata nan indah berirama..
Tapiiiii.... Buat yg kemampuanya biasa-biasa aja, jangan putus asa yooo..! Sebab pasti ada jalan kok buat ningkatin diri! hehehe.. Saya sendiri selalu percaya bahwa kalo kita mau belajar, pasti bisa!
Salah satu tips ku adalah: baca lah banyak karya sastra, seperti novel, puisi, gurindam, pantun, peribahasa dll. Dsb. Karya sastra begini biasanya banyak mengandung kosa kata yg antik2 sehingga bisa dijacdiin referensi suatu saat.
Oh ya, jangan lupa juga menyimak novel2 masa kini, chickit, syair lagu2 yg lagi ngetop dll. Di sana juga banyak k osa k ata yg unik2 n masa kini bangets! Nah, itu bisa memperkaya library kata2 kita.
FTI, saya sendiri punya bank kata-kata indah lho?
So, improving your wording power means improving your knowledge, widening your perspective n enriching your brains!!
Itulah indahnya duia copywriting... Nggak pernah berhenti berkembang..
Kalo boleh saya bilang sih, poin wording power/crafting itu rada-rada bersifat gifted gitu deeh... Jadi emang ada orang yang dari sononya emang udah terlahir mampu menciptakan kata-kata nan indah berirama..
Tapiiiii.... Buat yg kemampuanya biasa-biasa aja, jangan putus asa yooo..! Sebab pasti ada jalan kok buat ningkatin diri! hehehe.. Saya sendiri selalu percaya bahwa kalo kita mau belajar, pasti bisa!
Salah satu tips ku adalah: baca lah banyak karya sastra, seperti novel, puisi, gurindam, pantun, peribahasa dll. Dsb. Karya sastra begini biasanya banyak mengandung kosa kata yg antik2 sehingga bisa dijacdiin referensi suatu saat.
Oh ya, jangan lupa juga menyimak novel2 masa kini, chickit, syair lagu2 yg lagi ngetop dll. Di sana juga banyak k osa k ata yg unik2 n masa kini bangets! Nah, itu bisa memperkaya library kata2 kita.
FTI, saya sendiri punya bank kata-kata indah lho?
So, improving your wording power means improving your knowledge, widening your perspective n enriching your brains!!
Itulah indahnya duia copywriting... Nggak pernah berhenti berkembang..
Minggu, Oktober 11, 2009
Taqobbalallohu Minna wa Minkum!
Met idul fitri semuanya...
Maaf lama ngga posting, padahal banyak info lowongan, dan stok tulisan yg sy buat selama mudik n tour de Java... 2009 ini!
makasih buat Uke yg dah begitu baiiiik... Bgt mau kirim email khusus nanyain keadaan sy. hihi... Jadi ngerasa besalah nih! Barusan aku dah jwb / komen your portfolio via forum kok, Uke! Pls ditengok ya...?
Kayaknya sy br bisa full ngantor/posting/jwb forum itu jum'at minggu dpn deh... Soalnya malaikat penolong sy baru tiba dr kampung Kamis nanti! hahahaha... Pokoknya musim lebaran adalah musim para direktur jadi batur!
Ok deh buat semua yg setia ngunjungin blog ini...thank you
Maaf lama ngga posting, padahal banyak info lowongan, dan stok tulisan yg sy buat selama mudik n tour de Java... 2009 ini!
makasih buat Uke yg dah begitu baiiiik... Bgt mau kirim email khusus nanyain keadaan sy. hihi... Jadi ngerasa besalah nih! Barusan aku dah jwb / komen your portfolio via forum kok, Uke! Pls ditengok ya...?
Kayaknya sy br bisa full ngantor/posting/jwb forum itu jum'at minggu dpn deh... Soalnya malaikat penolong sy baru tiba dr kampung Kamis nanti! hahahaha... Pokoknya musim lebaran adalah musim para direktur jadi batur!
Ok deh buat semua yg setia ngunjungin blog ini...thank you
Rabu, Agustus 26, 2009
Top ten tips for top copy
Given to you by leading copywriter Bill Fryer:
1 Review your copy. Do it over and over. Six or seven times or more.
2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.
3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead
6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.
8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.
9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.
©Bill Fryer 2001
1 Review your copy. Do it over and over. Six or seven times or more.
2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.
3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead
6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.
8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.
9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.
©Bill Fryer 2001
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