Rabu, Agustus 06, 2008

7 Simple Tips For Creating Riveting, Attention-Grabbing Headlines -- Quickly & Easily!-3

Copyright © by Robert Boduch

6) Review your best ideas and select the one headline that packs the greatest promotional punch. Ideally, you want a headline that captures attention, pique the interest of your prospects and arouses their curiosity. Do these three things and you’re sure to have a winning headline.

Attracting attention of your best prospects is job one. Think of your headline as a visual siren. Call out to your best prospects with something that’s vitally important -- to these people only.

Secondly, communicate in terms of benefits or helpful advantages and make your benefits more enticing and appealing than what the competition offers. Benefits address the self-interest of prospects. Benefits are all about prospects and what they’ll get as a result of buying your product.

Thirdly, add a little mystique to the picture and you’ll arouse your prospect’s curiosity. Reveal just enough in your headline to literally drive your prospects to find out more. The combination of a powerful benefit with a little curiosity-arousal tossed in can be a potent force.

7) Think of your headline as the message on a billboard. In most cases, you only have a few fleeting seconds to get your main selling point across.

Rewrite and refine your message to down to its most compelling statement. Make it deliver your most powerful punch, promptly. Give the skimming reader the opportunity to receive your essential message in one quick take. Hit hard and hit fast. If you don’t, you’ll never win at the increasingly competitive game of marketing.

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