Artikel ini adalah speciall request dr Uke, anggota Forum yg paling aktif.. Silahkan menikmati!
Kalo boleh saya bilang sih, poin wording power/crafting itu rada-rada bersifat gifted gitu deeh... Jadi emang ada orang yang dari sononya emang udah terlahir mampu menciptakan kata-kata nan indah berirama..
Tapiiiii.... Buat yg kemampuanya biasa-biasa aja, jangan putus asa yooo..! Sebab pasti ada jalan kok buat ningkatin diri! hehehe.. Saya sendiri selalu percaya bahwa kalo kita mau belajar, pasti bisa!
Salah satu tips ku adalah: baca lah banyak karya sastra, seperti novel, puisi, gurindam, pantun, peribahasa dll. Dsb. Karya sastra begini biasanya banyak mengandung kosa kata yg antik2 sehingga bisa dijacdiin referensi suatu saat.
Oh ya, jangan lupa juga menyimak novel2 masa kini, chickit, syair lagu2 yg lagi ngetop dll. Di sana juga banyak k osa k ata yg unik2 n masa kini bangets! Nah, itu bisa memperkaya library kata2 kita.
FTI, saya sendiri punya bank kata-kata indah lho?
So, improving your wording power means improving your knowledge, widening your perspective n enriching your brains!!
Itulah indahnya duia copywriting... Nggak pernah berhenti berkembang..
Kamis, Oktober 22, 2009
Minggu, Oktober 11, 2009
Taqobbalallohu Minna wa Minkum!
Met idul fitri semuanya...
Maaf lama ngga posting, padahal banyak info lowongan, dan stok tulisan yg sy buat selama mudik n tour de Java... 2009 ini!
makasih buat Uke yg dah begitu baiiiik... Bgt mau kirim email khusus nanyain keadaan sy. hihi... Jadi ngerasa besalah nih! Barusan aku dah jwb / komen your portfolio via forum kok, Uke! Pls ditengok ya...?
Kayaknya sy br bisa full ngantor/posting/jwb forum itu jum'at minggu dpn deh... Soalnya malaikat penolong sy baru tiba dr kampung Kamis nanti! hahahaha... Pokoknya musim lebaran adalah musim para direktur jadi batur!
Ok deh buat semua yg setia ngunjungin blog ini...thank you
Maaf lama ngga posting, padahal banyak info lowongan, dan stok tulisan yg sy buat selama mudik n tour de Java... 2009 ini!
makasih buat Uke yg dah begitu baiiiik... Bgt mau kirim email khusus nanyain keadaan sy. hihi... Jadi ngerasa besalah nih! Barusan aku dah jwb / komen your portfolio via forum kok, Uke! Pls ditengok ya...?
Kayaknya sy br bisa full ngantor/posting/jwb forum itu jum'at minggu dpn deh... Soalnya malaikat penolong sy baru tiba dr kampung Kamis nanti! hahahaha... Pokoknya musim lebaran adalah musim para direktur jadi batur!
Ok deh buat semua yg setia ngunjungin blog ini...thank you
Rabu, Agustus 26, 2009
Top ten tips for top copy
Given to you by leading copywriter Bill Fryer:
1 Review your copy. Do it over and over. Six or seven times or more.
2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.
3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead
6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.
8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.
9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.
©Bill Fryer 2001
1 Review your copy. Do it over and over. Six or seven times or more.
2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.
3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead
6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.
8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.
9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.
©Bill Fryer 2001
Kamis, Agustus 20, 2009
Creativity Resonates With Abundance
sumber: unknown
It is in you to naturally want to create. As a human being, you are drawn to the process of creation. Creativity is the doorway to your Expanding and co-Creating in this Universe.
Creativity brings about the flow of pure energy in your inner Being. Escaping into the space of self discovery offers you the opportunity to use your faculties of imagination and play. When you are creative, you become open to possibilities in ideas. With no blocks to the flow of ideas, you experience no limits to what you think is possible.
In this space, you may decide what you want and do not want. You choose to focus your thoughts eventually on what you desire. As you focus your thoughts intently, then what you focused on can turn into reality. Remember the famous saying by Napolean Hill? - “Whatever the mind can conceive and believe, the mind can achieve”.
By virtue of the law of attraction, you can attract the outcomes, of the same vibrational match to the energy of your thoughts, that will bring your ideas into fruition. In short, it is possible to experience life in abundance, as you can use your creative imagination to visualise possibilities and bring them into reality through focused thought and pure intent.
“Creativity brings about a flow of focused energy that resonates with abundance and possibilities.” — Quote by Evelyn Lim, attractionmindmap.com
If you are experiencing blocks to creativity, then it is time to do something. Look for ways to remove them. It is possible to enjoy all there is that lies in your imaginative mind!
It is in you to naturally want to create. As a human being, you are drawn to the process of creation. Creativity is the doorway to your Expanding and co-Creating in this Universe.
Creativity brings about the flow of pure energy in your inner Being. Escaping into the space of self discovery offers you the opportunity to use your faculties of imagination and play. When you are creative, you become open to possibilities in ideas. With no blocks to the flow of ideas, you experience no limits to what you think is possible.
In this space, you may decide what you want and do not want. You choose to focus your thoughts eventually on what you desire. As you focus your thoughts intently, then what you focused on can turn into reality. Remember the famous saying by Napolean Hill? - “Whatever the mind can conceive and believe, the mind can achieve”.
By virtue of the law of attraction, you can attract the outcomes, of the same vibrational match to the energy of your thoughts, that will bring your ideas into fruition. In short, it is possible to experience life in abundance, as you can use your creative imagination to visualise possibilities and bring them into reality through focused thought and pure intent.
“Creativity brings about a flow of focused energy that resonates with abundance and possibilities.” — Quote by Evelyn Lim, attractionmindmap.com
If you are experiencing blocks to creativity, then it is time to do something. Look for ways to remove them. It is possible to enjoy all there is that lies in your imaginative mind!
Selasa, Agustus 11, 2009
AMAZING COPY-BASED ADVERTISING
Iklan ini memenangkan silver award dalam kompetisi periklanan kelas dunia yang diselenggarakan di Cannes, Perancis. Ini adalah contoh iklan yang membuat kita ‘penasaran’ ingin membaca seluruh text iklan hingga akhir.
KIRI:
JUDUL: this is an advertisement for the finest luxury sedan in America so which logo belongs in the bottom right-hand corner?
dengan visual yang memajang berbagai logo mobil, tidakkah iklan ini menggelitikkita untuk membaca seluruh bodycopy nya?
Bravo untuk copywriting yang brilliant!
Oh ya, saya telah mengumpulkan 310 iklan cetak pemenang Cannes Lions sepanjang masa yang bisa didownload di copywritingskill. Kumpulan ini saya berikan GRATIS khusus bagi forum member…
Selamat menikmati!
Minggu, Agustus 02, 2009
10 Blocks To Creativity (part II)
(sumber: kagak tahu)
6. Inadequate Sleep.
Inadequate sleep can hinder you in coming up with creative ideas the next day. Your physical body needs to feel good first before you can develop and explore your mental creative faculties.
In fact, it is said that many successful people have received their greatest revelations while in a dream-like state and transformed their own lives or even the world around them. One good example was Thomas Edison, who was awarded 1368 distinct patents and invented, including the incandescent light bulb, the phonograph, the film projector, and the first motion picture. Edison was known to have said, “Ideas come from spaceâ€. Edison purportedly took frequent naps in the afternoons and woke up with solutions to the most perplexing problems.
7. Lack of Priority.
If you do not attach any importance to being creative, guess what? You are not going to enjoy the benefits of being creative either. You will be like how you are now - dull and listless. Consider setting aside time for developing creativity. It will be a good idea to also start keeping an idea journal, to faciliate this process.
8. Stubborness.
A refusal to let go of your existing beliefs and thoughts can limit you in thinking of new possibilities. The more you identify yourself with specific values, meanings, beliefs and symbols, the more you will stifle creativity. On the other hand, the more you focus on how values, meanings, beliefs and symbols are formed and interrelated, the more you can explore creativity.
9. Poverty Thinking.
You tend to associate those in the creative arts as poor and struggling. Hence, you may feel that it is not important to explore creativity since it cannot help you pay your bills. Why bother to waste time developing right brain thinking when you can rely adequately on your left brain to feed you?
10. Inappropriate Comparisons.
If you think that only special, talented people are creative and that geniuses are born and not made, then you may have no wish to develop your creative abilities. You protest that you can barely draw, sing or dance. You are definite that you are tone-deaf or color-blind. You consider people like Shakespeare, Picasso and Mozart as “gifted”.
(Sur comments: see again The Multiple Intelligence. Those people are gifted in Verbal/ Linguist, Visual and Musical; but perhaps lacks in Analytical/ logical side.)
Here is an exciting piece of information for you: When researchers examined outstanding performances in the arts, mathematics and sports, to determine if “the widespread belief that to reach high levels of ability, a person must possess an innate potential called talent”, they discovered the opposite. It is also important to highlight, for instance, that Mozart trained for 16 years before he produced a masterpiece.
While it is true that it is best to develop your innate abilities, the strict definitions of creativity to areas in arts, should not apply. Creativity is also an essential part of innovation and invention and is important in almost every profession. It can be explored, developed and trained in many ways.
6. Inadequate Sleep.
Inadequate sleep can hinder you in coming up with creative ideas the next day. Your physical body needs to feel good first before you can develop and explore your mental creative faculties.
In fact, it is said that many successful people have received their greatest revelations while in a dream-like state and transformed their own lives or even the world around them. One good example was Thomas Edison, who was awarded 1368 distinct patents and invented, including the incandescent light bulb, the phonograph, the film projector, and the first motion picture. Edison was known to have said, “Ideas come from spaceâ€. Edison purportedly took frequent naps in the afternoons and woke up with solutions to the most perplexing problems.
7. Lack of Priority.
If you do not attach any importance to being creative, guess what? You are not going to enjoy the benefits of being creative either. You will be like how you are now - dull and listless. Consider setting aside time for developing creativity. It will be a good idea to also start keeping an idea journal, to faciliate this process.
8. Stubborness.
A refusal to let go of your existing beliefs and thoughts can limit you in thinking of new possibilities. The more you identify yourself with specific values, meanings, beliefs and symbols, the more you will stifle creativity. On the other hand, the more you focus on how values, meanings, beliefs and symbols are formed and interrelated, the more you can explore creativity.
9. Poverty Thinking.
You tend to associate those in the creative arts as poor and struggling. Hence, you may feel that it is not important to explore creativity since it cannot help you pay your bills. Why bother to waste time developing right brain thinking when you can rely adequately on your left brain to feed you?
10. Inappropriate Comparisons.
If you think that only special, talented people are creative and that geniuses are born and not made, then you may have no wish to develop your creative abilities. You protest that you can barely draw, sing or dance. You are definite that you are tone-deaf or color-blind. You consider people like Shakespeare, Picasso and Mozart as “gifted”.
(Sur comments: see again The Multiple Intelligence. Those people are gifted in Verbal/ Linguist, Visual and Musical; but perhaps lacks in Analytical/ logical side.)
Here is an exciting piece of information for you: When researchers examined outstanding performances in the arts, mathematics and sports, to determine if “the widespread belief that to reach high levels of ability, a person must possess an innate potential called talent”, they discovered the opposite. It is also important to highlight, for instance, that Mozart trained for 16 years before he produced a masterpiece.
While it is true that it is best to develop your innate abilities, the strict definitions of creativity to areas in arts, should not apply. Creativity is also an essential part of innovation and invention and is important in almost every profession. It can be explored, developed and trained in many ways.
Kamis, Juli 23, 2009
10 Blocks To Creativity
Ini ada artikel bagus yang ada di PC saya, entah dari mana nggak ada catatanya. Yang jelas bukan tulisan Nunu gitu loch...
Happy reading!!
BTW saya lagi 'gila'gulik masalah kreativitas nih, soalnya udah "eneg" sama strategy melulu di kantor lama!!
Blocks to creativity exist when you find yourself not having a creative space that you can escape to. Your life feels dull and you do not feel inspired. You experience little joy in what you do. It is more like going through the motions!!
Blocks to creativity also exist if you find yourself falling short of your potential. Your inner knowing tells you that you are capable of much more; yet when you try, it seems hard to have a major breakthrough. It is possible that you are stifling the genius within, when you do not allow adequate self expression.
1. Fear of Criticism. Perhaps one of the biggest blocks to exploring creativity lay in the fears that your ideas will be criticised. You are afraid that you will not receive support. After all, if your ideas are new and have never been explored before, you put yourself at risk of being ridiculed for them. You perceive that the more your ideas deviate from current norms and trends, the greater the chance of receiving a poor response to them. In seeking to protect your fragile ego, you prefer not to voice your ideas. You would rather not even indulge in your creative daydreams to begin with!
2. Fear of Making Mistakes. Then, there is also the fear that you are setting yourself up for more failures by coming up with new ideas. While creativity gives you a chance for innovation, your ideas may turn out to be a success or a complete flop. “Wouldn’t it be safer to stick to conventions or to old and tested ways?” you reasoned. Fear of making mistakes can be a huge obstacle, preventing you from exploring creativity freely.
“Creativity requires the courage to let go of certainties.” — Quote by Erich Fromm
3. Too Much Clutter. Too much clutter can block the flow of creativity. Clutter can be both mental or physical clutter. In terms of mental clutter, creative ideas cannot flow freely if you are limited by thoughts of negativity like fear, blame, worry or shame. It will be quite impossible for ideas to come round, if your mind is constantly busy with thoughts; such as making arrangements for your schedule, how to make ends meet or whether or not to join the MLM program that your friend is promoting.
In terms of physical clutter, too much paper and things lying around, as well as too many possessions, can be distracting. They are productive suckers, occupying your mind with little or no space left to explore creativity.
(Sur comments: At here where the Concept Map can help you to structure your cluterred mind.)
4. Low Self Confidence. If you suffer from low confidence, you may believe that you are not capable. Hence, you choose to believe that you are not able to come up with creative ideas. You think that creativity is the domain of only geniuses or those who are smarter than you. Limiting thoughts make great blocks to creativity!
5. Not Enough Time To Relax. A brain that is overworked, with no time set aside for relaxation, will find it hard to produce creative ideas. It is too busy with thoughts on activities and tasks. When you are relaxed, great ideas will flow like gushing water from a tap that is fully turned on.
(to be continued...) biar seru!
Happy reading!!
BTW saya lagi 'gila'gulik masalah kreativitas nih, soalnya udah "eneg" sama strategy melulu di kantor lama!!
Blocks to creativity exist when you find yourself not having a creative space that you can escape to. Your life feels dull and you do not feel inspired. You experience little joy in what you do. It is more like going through the motions!!
Blocks to creativity also exist if you find yourself falling short of your potential. Your inner knowing tells you that you are capable of much more; yet when you try, it seems hard to have a major breakthrough. It is possible that you are stifling the genius within, when you do not allow adequate self expression.
1. Fear of Criticism. Perhaps one of the biggest blocks to exploring creativity lay in the fears that your ideas will be criticised. You are afraid that you will not receive support. After all, if your ideas are new and have never been explored before, you put yourself at risk of being ridiculed for them. You perceive that the more your ideas deviate from current norms and trends, the greater the chance of receiving a poor response to them. In seeking to protect your fragile ego, you prefer not to voice your ideas. You would rather not even indulge in your creative daydreams to begin with!
2. Fear of Making Mistakes. Then, there is also the fear that you are setting yourself up for more failures by coming up with new ideas. While creativity gives you a chance for innovation, your ideas may turn out to be a success or a complete flop. “Wouldn’t it be safer to stick to conventions or to old and tested ways?” you reasoned. Fear of making mistakes can be a huge obstacle, preventing you from exploring creativity freely.
“Creativity requires the courage to let go of certainties.” — Quote by Erich Fromm
3. Too Much Clutter. Too much clutter can block the flow of creativity. Clutter can be both mental or physical clutter. In terms of mental clutter, creative ideas cannot flow freely if you are limited by thoughts of negativity like fear, blame, worry or shame. It will be quite impossible for ideas to come round, if your mind is constantly busy with thoughts; such as making arrangements for your schedule, how to make ends meet or whether or not to join the MLM program that your friend is promoting.
In terms of physical clutter, too much paper and things lying around, as well as too many possessions, can be distracting. They are productive suckers, occupying your mind with little or no space left to explore creativity.
(Sur comments: At here where the Concept Map can help you to structure your cluterred mind.)
4. Low Self Confidence. If you suffer from low confidence, you may believe that you are not capable. Hence, you choose to believe that you are not able to come up with creative ideas. You think that creativity is the domain of only geniuses or those who are smarter than you. Limiting thoughts make great blocks to creativity!
5. Not Enough Time To Relax. A brain that is overworked, with no time set aside for relaxation, will find it hard to produce creative ideas. It is too busy with thoughts on activities and tasks. When you are relaxed, great ideas will flow like gushing water from a tap that is fully turned on.
(to be continued...) biar seru!
Kamis, Juli 09, 2009
ATTENTION PLEASE!
Pagi ini – seperti hari libur biasa – saya dan suami berolah raga di GOR Senayan. Lumayan ramai, ada yang senam, jogging, jalan cepat, jalan lambat, atau sekedar nongkrong-nongkrong nonton yang olah raga sambil jajan (huaaa...bukannya olah raga, malah olah boga!!).
Semua asik dengan kesibukan mereka sendiri. Yang berombongan ya pada asik ngobrol, yang sendirian yang fokus olah raga sambil pake headphone. Begitulah, semua asik sendiri, sampai ada sautu pemandangan yang TAK BIASA....
Di tengah-tengah arena tampak seorang gadis berkerudung sedang berlari kecil sambil menuntun seekor... anjing!!
Saya perhatikan, banyak orang memandang keheranan kepada gadis itu. Kenapa ya...? kemungkinan besar karena satu hal ini: adalah tidak lazim bagi seorang gadis berkerudung memiliki peliharaan seekor anjing!!
So?!! To grab an attention is... to be unusual!
Ingat AIDA…? Nah, itulah rule pertama dalam membuat materi komunikasi! To grab attention. Hal ini terutama sangat, sangat, penting untuk iklan radio. Kenapa? Karena radio hanya mengandalkan SATU indera untuk menyampaikan pesan...!
Be strange, be unique, be different; and you’ll win the first war: attention!!
Semua asik dengan kesibukan mereka sendiri. Yang berombongan ya pada asik ngobrol, yang sendirian yang fokus olah raga sambil pake headphone. Begitulah, semua asik sendiri, sampai ada sautu pemandangan yang TAK BIASA....
Di tengah-tengah arena tampak seorang gadis berkerudung sedang berlari kecil sambil menuntun seekor... anjing!!
Saya perhatikan, banyak orang memandang keheranan kepada gadis itu. Kenapa ya...? kemungkinan besar karena satu hal ini: adalah tidak lazim bagi seorang gadis berkerudung memiliki peliharaan seekor anjing!!
So?!! To grab an attention is... to be unusual!
Ingat AIDA…? Nah, itulah rule pertama dalam membuat materi komunikasi! To grab attention. Hal ini terutama sangat, sangat, penting untuk iklan radio. Kenapa? Karena radio hanya mengandalkan SATU indera untuk menyampaikan pesan...!
Be strange, be unique, be different; and you’ll win the first war: attention!!
Kamis, Juli 02, 2009
BANGKIT DARI KEMATIAN
Buseeet dah nih judul serem banget, kayak judul pilem2 misteri jadul. Hahahahahaaa... jadi ketahuan deh jaman hidupku! Hiks..!!!
But it's so true loh?! Saya lama ngga posting karena sejak tgl 12 juni ampe 25 juni 'nginep' di RSPP terkena Demam Berdarah sekeluarga! Believe it or not. Saya dan kedua anak saya yg udah pada ABG tepar diserang nyamuk aedes aegepty. Trombosit saya malah sempat drop sampai 24 0000, lebih rendah dari Prita Mulyasari!! Kakak saya sampai heran kok saya masih sadar.
Setelah diijinkan pulang (dengan trombosit masih 155 0000), saya masih dibekali sekresek penuh obat2 an yang musti saya minum sampai akhir minggu ini (jum'at). Badan masih lemes2 semua.
untuk itu saya minta maaf kepada segenap anggota forum atas absen saya selama 2 minggu lebih, juga bagi mereka yang udah beli buku, bayar fee forum, tapi lama di approve. Maklum, buat lihat layar hape aja saya masih kliyengan.
Alhamdulillah, hari ini saya udah bisa duduk di depan PC dan ngetik panjang2. Leganya..... bener2 seperti bangkit dari kubur dah!!!
Oh ya, bagi yang nge-add di facebooki and komen2, maaf buanget belum bisa balas. Soalnya prioritas saya ngenet adalah:
1. bales email (ini bisa lewat hape, sambil tiduran)
2. nge-cek payment confirmation (idem)
3. jawab forum (harus pake computer niiiiy... solanya kalo pake hape suka bounce back, i donno why)
4. nge-blog
Saya senang pengikut blog ini makin banyak. Wecoooome... every body!
Wish me get well soon yach, so I can write again!!!
Love you all!
But it's so true loh?! Saya lama ngga posting karena sejak tgl 12 juni ampe 25 juni 'nginep' di RSPP terkena Demam Berdarah sekeluarga! Believe it or not. Saya dan kedua anak saya yg udah pada ABG tepar diserang nyamuk aedes aegepty. Trombosit saya malah sempat drop sampai 24 0000, lebih rendah dari Prita Mulyasari!! Kakak saya sampai heran kok saya masih sadar.
Setelah diijinkan pulang (dengan trombosit masih 155 0000), saya masih dibekali sekresek penuh obat2 an yang musti saya minum sampai akhir minggu ini (jum'at). Badan masih lemes2 semua.
untuk itu saya minta maaf kepada segenap anggota forum atas absen saya selama 2 minggu lebih, juga bagi mereka yang udah beli buku, bayar fee forum, tapi lama di approve. Maklum, buat lihat layar hape aja saya masih kliyengan.
Alhamdulillah, hari ini saya udah bisa duduk di depan PC dan ngetik panjang2. Leganya..... bener2 seperti bangkit dari kubur dah!!!
Oh ya, bagi yang nge-add di facebooki and komen2, maaf buanget belum bisa balas. Soalnya prioritas saya ngenet adalah:
1. bales email (ini bisa lewat hape, sambil tiduran)
2. nge-cek payment confirmation (idem)
3. jawab forum (harus pake computer niiiiy... solanya kalo pake hape suka bounce back, i donno why)
4. nge-blog
Saya senang pengikut blog ini makin banyak. Wecoooome... every body!
Wish me get well soon yach, so I can write again!!!
Love you all!
Selasa, Juni 09, 2009
KASUS MANOHARA: POTENTIAL DANGER FOR SBY’S CAMPAIGN
3 juni 2009
Beberapa hari ini hamper semua stasiun TV tengah hot-hot nya meliput kasus Manohara Odellia Pinot yang berhasil pulang ke tanah air setelah ’diselamatkan’ oleh polisi Singapura dengan bantuan kedubes Amerika di sana. Loh? Kok kedubes Amrik siiih? Khan yang kita ributin ini warga Indonesia juga?!! Hehehe…
Dalam beberapa siaran TV tersebut, Manohara seolah-olah ’memojokkan’ kedubes Indonesia yang kurang sigap/tanggap terhadap laporanya, sehingga membuat pihak KBRI di Singapura sempat melontarkan bantahanya:
“Tanpa bantuan kita, mana bisa Manohara pulang ke Indonesia..? Harusnya itu disyukuri!” begitu kurang lebih isi bantahan tersebut.
Tahu ah, mana yang bener... tapi persepsi terlanjur berkembang di tengah masyarakat. Apalagi kalau kita ingat kembali berbagai peristiwa di mana TKW pulang dari Malaysia dalam keadaan mengenaskan.. dan tidak pernah kedengaran ada tindak lanjut dari pemerintah untuk mengusust atau bahkan menuntut pata ’majikan’ semena-mena mereka itu. Jadinya ya, kesannya pemerintah ’nggak peduli’ sama warganya di luar negeri. Ini ’kesan’ lho, bukan kenyataan. Dan bukankah itu esensi dari sebuah image campaign..? it’s all about perception!
Nah, kalau saja persepsi yang buruk ini nggak segera ditangani, waaah… bisa jadi potential threat tuh buat tim sukses SBY! Lawan-lawan politiknya bisa langsung menyambar issue ini dengan menggaungkan janji akan lebih peduli pada warganya yang di luar negeri! Dan bisa-bisa popularitas SBY bakal tergerus abis! Lha wong sekarang aja JK dengan kampanya ‘menjadi Negara yang mandiri’ udah cukup bisa merebut simpati orang yang notabene tadinya ‘kagak nengok’ sama pria kecil berkumis tipis ini…
Sudah lama kita merasa menjadi bangsa yang underdog, terjajah di negeri sendiri (lihat deeeh…. Semua agency gede dan perusahaan multi itu punya siapa...? Siapa yang jadi boss-nya...? Bahkan dalam industri periklanan saja, banyak film director yang dari Malaysia kok..??!!). dan munculnya JK dengan promise ’kemandirian’ ini seolah-olah seberkas cahaya yang menebar setitik harapan... agar kelak kita kembali dengan bangga mengatakan ’aku orang Indonesia!’
Phew!
Beberapa hari ini hamper semua stasiun TV tengah hot-hot nya meliput kasus Manohara Odellia Pinot yang berhasil pulang ke tanah air setelah ’diselamatkan’ oleh polisi Singapura dengan bantuan kedubes Amerika di sana. Loh? Kok kedubes Amrik siiih? Khan yang kita ributin ini warga Indonesia juga?!! Hehehe…
Dalam beberapa siaran TV tersebut, Manohara seolah-olah ’memojokkan’ kedubes Indonesia yang kurang sigap/tanggap terhadap laporanya, sehingga membuat pihak KBRI di Singapura sempat melontarkan bantahanya:
“Tanpa bantuan kita, mana bisa Manohara pulang ke Indonesia..? Harusnya itu disyukuri!” begitu kurang lebih isi bantahan tersebut.
Tahu ah, mana yang bener... tapi persepsi terlanjur berkembang di tengah masyarakat. Apalagi kalau kita ingat kembali berbagai peristiwa di mana TKW pulang dari Malaysia dalam keadaan mengenaskan.. dan tidak pernah kedengaran ada tindak lanjut dari pemerintah untuk mengusust atau bahkan menuntut pata ’majikan’ semena-mena mereka itu. Jadinya ya, kesannya pemerintah ’nggak peduli’ sama warganya di luar negeri. Ini ’kesan’ lho, bukan kenyataan. Dan bukankah itu esensi dari sebuah image campaign..? it’s all about perception!
Nah, kalau saja persepsi yang buruk ini nggak segera ditangani, waaah… bisa jadi potential threat tuh buat tim sukses SBY! Lawan-lawan politiknya bisa langsung menyambar issue ini dengan menggaungkan janji akan lebih peduli pada warganya yang di luar negeri! Dan bisa-bisa popularitas SBY bakal tergerus abis! Lha wong sekarang aja JK dengan kampanya ‘menjadi Negara yang mandiri’ udah cukup bisa merebut simpati orang yang notabene tadinya ‘kagak nengok’ sama pria kecil berkumis tipis ini…
Sudah lama kita merasa menjadi bangsa yang underdog, terjajah di negeri sendiri (lihat deeeh…. Semua agency gede dan perusahaan multi itu punya siapa...? Siapa yang jadi boss-nya...? Bahkan dalam industri periklanan saja, banyak film director yang dari Malaysia kok..??!!). dan munculnya JK dengan promise ’kemandirian’ ini seolah-olah seberkas cahaya yang menebar setitik harapan... agar kelak kita kembali dengan bangga mengatakan ’aku orang Indonesia!’
Phew!
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