PAMIT NGGA POSTING, LAGI ATIIT...

Dari kemarin saya nggak ngantor nih solanya badan rasanya nggak keruan. Perut sakit, badan meriang... wah, nggak jelas deh. Jadi saya pamit nggak posting dulu ampe sembuh. Tenaga tersisa lebih saya utamakan untuk menjawab pertanyaan di Forum.

Topik Forum hari ini adalah Brand Lifecycle dan Niche Marketing. Itu ilmunya account director. Silahkan ditengok...

Doain ya semoga lekas sembuh! Thanks..

Why You Should Explore Creativity

sumber: anonim

Creativity is A Way To Self Discovery

Creativity offers you the opportunity to finding out things about yourself, your inner Being. It is about connecting with your natural affinity. It is about going into a space where you can “escape” and experience joy and security. This has been my experience. There have been countless times when I have felt so connected with my inner Being while painting or doing a craft work. More recently, I have been exploring creativity through writing. I enjoy putting a unique spin to old tired themes and drawing on my knowledge from diverse areas to churn out new ideas for thought.

Then again, creativity is not so much about being able to produce great ideas successfully. It is more about the process and the thinking that went behind it. It is about the aspects of spontaniety, imagination, sensitivity and fluency of ideas. It is the fertile soil, out of which seeds of translating ideas from imagination to reality can take root.

“Conditions for creativity are to be puzzled; to concentrate; to accept conflict and tension; to be born everyday; to feel a sense of self.”
— Quote by Erich Fromm (German born American social Philosopher and Psychoanalyst, 1900-1980)

Creativity Brings About Fulfilment

In fact, you will find that those who make use of their creative abilities in their jobs tend to be happier as compared to those who don’t. Creativity is a form of self expression and in that, represents fulfillment. All areas of learning can be potentially creative experiences. Because creativity brings out the very best in ideas, it is possible that those who can incorporate their abilities and imagination into their job, outperform those who don’t.

I know all too well how it feels like if creativity is left buried. One of my biggest grouses is that I never took the opportunity to develop creativity when I was younger. I was an accountant by training and chose banking as my career - both scopes that never quite stoke the fire in me. If anything, I felt bored most of the time. With a new realisation of how creativity fulfills me, I now seek to express myself in a varity of ways.

“It is better to create than to be learned, creating is the true essence of life” — Quote by Barthold Georg Niebuhr

Creativity Helps You To Problem Solve And Be More Adaptable

For problem solving in difficult and challenging situations, a dose of creativity can be helpful. Here is where out-of-the-box thinking can help generate fresh solutions and also encourage risk taking. Brain storming exercises are useful in this respect.

Being creative also helps you to be flexible and to adapt quickly to changing environments. If you do not nurture creativity from young, you can find it harder to respond to changes especially when they fail to happen as expected. While you may have led a sheltored life when you were younger, as a adult, you will come to know that life is indeed unpredictable. Being stubborn with a refusal to let go of ideas that are out-dated, is a sure creativity killer!

CREATIVITY - part 1

Artikel ini saya temukan di PC kantor, entah siapa penulis aslinya. kalau ada yg tahu, pls let me know ya!

Happy reading!

To begin with, you need not be a genius to be creative. Creativity is a surge - a burst of imaginative and new ideas or your own unique intepretation of your five senses - that arises within your inner Being and turning this surge into reality. It also involves the the translation of your unique gifts and talents into something new and useful.
Creativity can also be about problem solving. In fact, you do not need to have a big problem to solve, to be considered creative. If you can solve your everyday problems in an ingenious way or come up with solutions to plug gaps, you are creative.
Creativity is the working of your right hand brain. Unfortunately, many of us have not spent a great deal of time developing this part of the brain when we were younger. Blame it on formal school education, which tends to favor left-brain thinking rather than right brain ones. Left brain thinking involves analysis, logic and linearity. On the other hand, right brain thinking involves creativity, intuition, feeling and aesthetics.
Traditionally, the majority of jobs that involve more left brain thinking skills such as being an accountant or lawyer, tend to pay higher. You often hear of the term “struggling” used for an artist but it is seldom the case for one in the professional and corporate arena. In fact, jobs in accountancy, banking and engineering, are often said to be more stable.

(bersambung....)

LOWONGAN COPYWRITER SEPANJANG TAHUN!

Gila deh niy agency, masak katanya selalu nyari copywriter!! Kenapa ya? Apa selalu pada keluar-masuk? Atau emang selalu berkembang terus sehingga perlu tenaga baru terus-menerus?

Entahlah (cih, bahasa puitis nih).

Silahkan bagi yang berminat....!!!

We always in constant search for talented COPYWRITER to join our highly motivated team.

Strategic imagination has a reputation for its maverick approach and building strong solutions and creative outcome for our national and local clients.

We are looking COPYWRITER with minimum experience of 1 years (fresh grads are welcomed),
enthusiastic, passionate, highly creative, hands-on, team player and has fun personality.

Most importantly, english proficiency is a must!

Please limit the size of your resume and writing samples to less than 1.5MB
and send to admin@komunikasia. com

APAKAH PORTFOLIO ADALAH SEGALANYA?

Hari ini di milis ada yg teriak-teriak karena udah wawancara berkali-kali tapi tetep gak diterima, padahal dia merasa kalau portof nya nggak jelek-jelek amat. Lantas dia menyalahkan perusahaan dan orang senior kalau mereka nggak mau ngasih kesempatan pada fresh grad yang belum berpengalaman. Waaah… apa bener ya, dia nggak diterima hanya karena belum pengalaman? Portonya kurang bagus? Apakah portfolio emang segalanya dalam pengambilan keputusan seorang CD untuk merekrut anggota tim baru..????

Seperti yang sudah saya tulis dalam buku pertama saya (How to Become a Good Copywriter) bahwa ketika seorang headhunter mewawancarai calon employee, maka BUKAN portfolio yang akan dia lihat. Kenapa? Sebab portfolio itu SUDAH dia lihat ketika si pelamar mengirimkanya bersama surat lamaran, bukan? Jadi, tahap memilih portfolio sebenarnya telah ia lewati!

Nah, kini adalah saat wawancara. Apa yang ingin dia lihat dan tangkap dari seorang calon pegawai? Inilah list-nya:
1. penampilan
2. ketepatan waktu
3. chemistry
4. kepribadian
5. sinyal kemampuan
6. motivasi
7. komitmen

Banyak ya? Dan mungkin masih lebih banyak lagi. Nah, masalahnya, bagaimana mungkin dalam wawancara semua itu bisa ketahuan??? Naaah… di sini nih dibutuhkan keahlian dari si pewawancara..!!!

Saya sendiri sering mendapatkan pertanyaan: gimana sih loe bisa dapetin writer-writer bagus…? Padahal tahu nggak, kebanyakan writer yang mereka bilang ‘bagus’ itu saya hire ketika mereka adalah fresh grad, alias kagak punye pengalaman ape-ape!
So…? Kalau anda udah dipanggil wawancara dan tidak diterima, pasti itu bukan karena portfolio anda! Soalnya, kalau portfolio anda ngga bagus, anda NGGA AKAN DAPET KESEMPATAN WAWANCARA ?!!!

3 AGENCY CARI 3 COPYWRITER!

Buset dah, dibilang lagi krisis tapi hari tgl 16 - 17 April lalu ada 3 agency yang posting cari Copywriter! Gila nggak tuuuuh?!! Makanya, sekalian aja tak posting barengan di sini yach?? Boleh dipilih, dipilih, dipilih.... boleh juga dilamar semuanya! Ya.. namanya juga USAHAAAA!! Tul nggak?!

1. Buat copywriter yang merasa mampu memasuki lubang kehidupan konsumen, maka kamu tidak akan kesulitan memasuki lubang semut kami.

Kirim CV dan porto ke aryagumilar@ semutapi. Com
(CCI 16 april 09)

2. Copywriter cantik itu sudah pergi

Di tempat saya kerja, ada copywriter perempuan yang cantik banget. Dia jago
bikin copy untuk urusan iklan Below The Line, masih muda, bergairah sekali
setiap membuat copy dan ide-ide BTL. Dia juga aktif cas cis cus ngomong inggris
dan bikin copy dalam bahasa inggris. Kalau dilihat-lihat, perempuan tukang copy
ini juga udah lama nyemplung di dunia iklan. Khususnya BTL. Bisa dibilang dia
ini jagonya. Hebringlah pokoknya!

Nah, karena dia pergi, maka kantor saya pun mencari penggantinya, yang
kualifikasinya seperti di atas. Boleh cantik, boleh juga ganteng alias cewek
cowok terbuka.

Jadi, buat para copywriter yang tertarik untuk pegang materi iklan BTL dan sudah
jatuh cinta di dunia ini, langsung kirim aja CV dan porto yang paling
mutakhirrrr, canggiiiihhhh, duahhhhsiattt dan huebooohhhh ke hrd kantor tempat
saya bekerja di…

pia_ravaie @ matari-ad.com (spasi hilangkan)

Terima kasih

3. Sori kalo ga tau gimana cara nulis iklan lowongan yang menarik karena copywriternya belom ada. Kita nih agency lumayan baru, afiliasi australi gitu de. Jadi kalo ada copywriter yang kepengen memperindah copy karya2 kami, monggo bergabung...

Syarat2nya sih standar aja koq. Yang pasti jago bikin copy dan high passionate, mestinya juga jago ngomong Inggris, apalagi merasa masih muda (tapi maunya sih sekitar 25-35 tahun gitu, hehe), boleh cewe atau cowo, trus minimal udah pernah 3 tahun jadi copywriter di advertising.

Gitu aja de. Klo ada yang terganggu dengan lowongan ini mohon maaf ya, tapi kalo penasaran, langsung aja de diem2 kirim CV dan portfolionya ke: info@insightcomdes. com (info at insightcomdes dot com)

CONTOH INTRIGUING HEADLINE NIH!

Hahahaha… saya sengaja memilih artikel yang saya temukan di salah satu milis ini untuk diposting hari ini. Kenapa? Karena headline-nya yang ciamik! Judul yang ‘menggelitik’ orang untuk membaca. Ya iyalah, bayangin aja, ada program untuk menginstall suami!! Pasti deh semua wanita pengen baca…!

Ini yang saya sebut dengan tehnik “ironi” dalam membuat intruiging headline ( as I mentioned to Aryo yesterday). Mudah-mudahan contoh judul ini bisa menginspirasi siapa saja yang sedang mencari judul yang bisa “memaksa” audience nya untuk membaca bodycopy!

Met belajar..!!

”INSTALLING A HUSBAND”

Dear Tech Support,

Last year I upgraded from Boyfriend 5.0 to Husband 1.0 and noticed a distinct slow down in overall system performance, particularly in the flower and jewellery applications, which operated flawlessly under Boyfriend 5.0.

In addition, Husband 1.0 uninstalled many other valuable programs, such as
Romance 9.5 and Personal Attention 6.5, and then installed undesirable programs such as
CNN 5.0,
CRICKET 3.0 and
POLITICS 4.1.

Conversation 8.0 no longer runs, and Housecleaning 2.6 simply crashes the system.

Please note that I have tried running Nagging 5.3 to fix these problems, but to no avail.

What can I do?

Signed,

Desperate

and here is the answer:

Dear desperate,

First, keep in mind, Boyfriend 5.0 is an Entertainment Package, while Husband 1.0 is an operating system.

Please enter command: ithoughtyoulovedme. html and try to download Tears 6.2 and do not forget to install the Guilt 3.0 update. If that application works as designed, Husband1.0 should then automatically run the applications Jewellery 2.0 and Flowers 3.5.

However, remember, overuse of the above application can cause Husband 1.0 to default to Grumpy Silence 2.5, Happy Hour 7.0 or Beer 6.1.
Please note that Beer 6.. 1 is a very bad program that will download the Farting and Snoring Loudly Beta.

Whatever you do, DO NOT under any circumstances install Mother-In-Law 1.0 (it runs a virus in the background that will eventually seize control of all your system resources.)

In addition, please do not attempt to reinstall the Boyfriend 5.0 program. These are unsupported applications and will crash Husband 1.0.

In summary, Husband 1.0 is a great program, but it does have limited memory and cannot learn new applications quickly. You might consider buying additional software to improve memory and performance. We recommend:
Cooking 3.0 and
Hot Lingerie 7.7.

Good Luck !

Tech Support

LOWONGAN COPYWRITER DI JAKARTA SELATAN

Dear all,tim kreatif kantor gw sedang

BUTUH COPYWRITER

buat jadi temen ngerumpi saat brainstroming dan
membuat sesi begadang jadi lebih ceria...

jika ada yang merasa dirinya:

- cowo/cewe minimal 1 th pengalaman jadi copywriter
- asik diajak ngobrol apa aja
- ga bete kalo musti kerja di jam2 aneh dini hari

sok aja kirim cv & port folio ke joe@creative-ctr.com

ASAP yaaa.... terima kasih...

LOWONGAN COPYWRITER DI JAKARTA BARAT

Advertising Agency di daerah Jakarta Barat sedang mencari tenaga muda dan kreatif untuk posisi :

Copy Writer (CW)


- Bachelor's degree major in Visual Communication Design/English letter/Communication Studies/Language Studies
- Have high motivation to work and success
- Have min. 2 years experience in the same field
- Result oriented
- Able to communicate in English both oral and written (MUST)
- Able to communicate in Mandarin

Kirim CV terbaru dan porto folio (DG & CW) ke recruitment@ endeecom. com

HOW TO CREATE GOOD RADIO COMMERCIALS ?

Dalam sebuah sesi seminar, di mana saya diminta untuk mengisi / membawakan materi berjudul “Penulisan Naskah Iklan Radio” tahun 2008 lalu, ada salah satu peserta yang bertanya:

“Untuk apa sih kita mikirin iklan radio? Kan udah ada TV! Orang lebih suka lihat TV tuuh!” begitu katanya.

Nah, untuk menjawab pertanyaan itu, saya langsung melemparkan pertanyaan balik kepada seluruh peserta seminar (kira-kira 200-an orang, dengan range usia 20 tahunan).

“Siapa yang masih suka mendengarkan radio di sini?”

Dan lebih dari separo peserta yang mengangkat tangan mereka. Oleh karena itu, saya menjawab pertanyaan ini dengan yakin:
“Selama masih ada yang mendengarkan radio, maka masih akan ada iklan radio!”

Saya sendiri masih mendengarkan radio setiap kali berkendaraan (soalnya cassette player mobil kami rusak semua!). Sehingga minimal 2x sehari saya mendengarkan radio, yakni di waktu pagi dan sore, pergi-pulang kantor. Kebiasaan di Jakarta ini sangat berbeda dengan kebiasaan saya di Surabaya, yang masih sering mendengarkan radio di waktu jam kerja. See? Orang yang sama, ternyata punya kebiasaan mendengarkan radio yang berbeda ketika berada di tempat yang berbeda!

Itulah salah satu kekuatan radio: ia bersifat local, dan personal. Sifat yang sulit ditandingi oleh medium lain. Belum lagi kelebihan-kelebihan lain yang dimilikinya seperti: murah, imajinatif, cepat, dan memiliki audience dengan tingkat loyalitas tinggi. Nggak heran, di zaman internet begini, media radio masih tetap eksis, baik di kota maupun desa, di kalangan atas maupun bawah…

Mengenai kelebihan dan kekurangan radio, serta bagaimana memanfaatkan medium ini dengan sebaik-baiknya, telah saya tulis dan rangkum menjadi sebuah eBook yang bisa anda donlod di copywritingskill.com. Di situ juga saya berikan banyak contoh-contoh naskah iklan radio yang keren, baik dari dalam maupun luar negeri, termasuk yang telah memenangkan berbagai penghargaan.

Untuk seorang copywriter sejati, menulis script radio adalah suatu tantangan tersendiri. Hal ini karena hanya copywriter yang betul-betul bagus yang mampu menulis naskah iklan radio dengan baik, serta mewujudkanya / mengeksekusinya hingga menjadi sebuah spot iklan radio yang menggetarkan!

Untuk tahu lebih lanjut mengenai isi buku ini, silahkan klik gambar di samping kiri atas.. dan anda pun akan di direct ke laman web yang bersangkutan…
Silahkan….Oh ya, jangan lupa berikan kritik dan saran-nya!!