Iklan lowongan yang aneh......:
Ideasphere sedang mencari penulis naskah iklan.
Data dan fakta:
* Pekerjaan di tempat kami berat dan membosankan,
* Kantor kami tidak berada di jalan protokol,
* Tidak ada lift dan tangga darurat,
* Tidak diperkenankan merokok di dalam kantor,
* Pekerjaan sering mengharuskan lembur,
* Jam masuk kantornya pagi sekali,
(Jika tidak percaya tanyakan pada mereka yang pernah bekerja di kantor ini).
Buat yang sudah merasa enak di kantornya, dianjurkan tidak mengirimkan lamarannya.
Salam,
Iwan Esjepe
tuaniwan@yahoo.com
Jumat, Desember 04, 2009
Selasa, Desember 01, 2009
KATA-KATAMU, HARIMAU KLIEN!
Beberapa bulan terakhir ini saya lagi coba-coba bisnis retail, mau coba-coba dapetin insight-nya client. Naah.. di sini lah saya kembali dihadapkan pada basic need dari sebuah copywriting! Saya seolah ditonjok oleh waktu. back to square. kembali ke masa primitif copywriting! (apa ada ya?!)
Kalo tadinya saya terbiasa merencanakan komunikasi dengan budget yang gede, dengan TA yang luas, dengan idealisme, maka kini saya belajar (kembali) untuk menciptakan copywritinbg yang bisa MENJUAL! Copywriting yang bisa mendatangkan uang! Heheh... rasanya udah lama banget saya nggak berhubungan dengan SALES di sini...
Tapi bener banget, ketika kita dealing with local client atau UKM, mereka selalu bicara mengenai sales impact. dan apakah itu nggak bisa? Ya harus bisa ddoooong... lha wong iklan/materi marcomm lain khan dibiayai dari nilai penjualan yang didapat?!!!
Nah, di sini saya belajar lagi bagaimana membuat script brosur yang bisa memotovasi orang untuk datang, mencoba dan akhirnya membeli.. bagaimana membuat materi POP yang menggerakkan orang untuk mendekat...bagaimana menciptakan email blast yang membuiat orang mau memforward... what a lesson!
Kata Dale Carnegie: pada dasarnya setiap orang hanya peduli pada urusanya sendiri. jadi, barang siapa yang bisa membuat orang lain merasa beruntung, dia akan dapat menggiring orang itu mengikuti apa pun yang kita mau!
So, copywriters, be careful.. you are not what you write. But your client do!
Kalo tadinya saya terbiasa merencanakan komunikasi dengan budget yang gede, dengan TA yang luas, dengan idealisme, maka kini saya belajar (kembali) untuk menciptakan copywritinbg yang bisa MENJUAL! Copywriting yang bisa mendatangkan uang! Heheh... rasanya udah lama banget saya nggak berhubungan dengan SALES di sini...
Tapi bener banget, ketika kita dealing with local client atau UKM, mereka selalu bicara mengenai sales impact. dan apakah itu nggak bisa? Ya harus bisa ddoooong... lha wong iklan/materi marcomm lain khan dibiayai dari nilai penjualan yang didapat?!!!
Nah, di sini saya belajar lagi bagaimana membuat script brosur yang bisa memotovasi orang untuk datang, mencoba dan akhirnya membeli.. bagaimana membuat materi POP yang menggerakkan orang untuk mendekat...bagaimana menciptakan email blast yang membuiat orang mau memforward... what a lesson!
Kata Dale Carnegie: pada dasarnya setiap orang hanya peduli pada urusanya sendiri. jadi, barang siapa yang bisa membuat orang lain merasa beruntung, dia akan dapat menggiring orang itu mengikuti apa pun yang kita mau!
So, copywriters, be careful.. you are not what you write. But your client do!
Selasa, November 10, 2009
vACANCY @ MULTINATIONAL AGENCY
Salah satu pengikut blog ini, sekarang sudah bekerja di McCann, dan barusan email ke saya utk minta dicariin copywriter (bandar kaleeee..!)
Buat Uke, Aamala dkk, silahkan mencoba!!
McCann worldgroup is looking for a talented copywriter!
You must be:
Highly creative
English speaking
Able to write radio & TVC scripts
Pls send your resume & portfolio to:
Niken.widia@ap.mccan.com
Buat Uke, Aamala dkk, silahkan mencoba!!
McCann worldgroup is looking for a talented copywriter!
You must be:
Highly creative
English speaking
Able to write radio & TVC scripts
Pls send your resume & portfolio to:
Niken.widia@ap.mccan.com
Jumat, November 06, 2009
MENGHADAPI INTERVIEW
Ok. Sekarang anda udah punya portfolio, udah dipajang di blog, udah masukin lamaran, udah janjian interview. Lantas, gimana nyiapinya????
Baju apa yang musti dipake? Apa aja yang harus dibawa? Gimana ngadepin sang penginterview? Heheh...grogol nih ye?
This is a creative world that you are about to enter, darling! So, forget all the common rules! Kalo interview di tempat lain menuntut anda berpakaian rapi dg kemeja terseterika licin... Maka ini 'haram' hukumya bagi kaum kreatif! Lha wong, pernah, jaman dulu saya bosan berpakaian casual, lantas suatu hari saya ngantor pake rok span, pakai hem, pakai stocking dan sepatu fantovel berhak 10 cm.... Malah diledekin orang se kreatif:
"Nu, sejak kapan jadi AE?" halah!
Yang paling penting utk diketahui, sebenernya adalah siapa yg akan mewawancara anda. Sebisa mungkin carilah info tentang orang yang akan anda temui, dan siapkanlah diri untuk menghadapi karakter pewawancara.
Pada dasarnya, ketika seseorang ingin bertemu dengan anda, dia ingin mengetahui lebih jauh tentang pribadi anda. Apakah orang ini akan cocock dengan anggota tim yang lain? Apakah dia disiplin?(dinilai dari ketepatan waktu anda hadir dalam sesi wawancara). Apakah dia cerdas? Apakah lucu? Meneynangkan? Ya, poin personality akan menjadi besar sekali di sini.
Lantas apa saran saya? Simple: just b yourself. Tunjukkan saja apa kelebihan dan kekurangan anda. Kalopun diterima, chance anda untuk survive di tim akan lebih besar karena si employer udah tahu plus n minus point anda. Kalopun ditolak, ya bukan berarti anda jelek, tapi mungkin kurang cocok dengan demand tim. Ya sudah, kalopun dipaksain, ntar anda malah stress dalam teamworking!
So, ngadepin wawancara, siapa takut? .
Baju apa yang musti dipake? Apa aja yang harus dibawa? Gimana ngadepin sang penginterview? Heheh...grogol nih ye?
This is a creative world that you are about to enter, darling! So, forget all the common rules! Kalo interview di tempat lain menuntut anda berpakaian rapi dg kemeja terseterika licin... Maka ini 'haram' hukumya bagi kaum kreatif! Lha wong, pernah, jaman dulu saya bosan berpakaian casual, lantas suatu hari saya ngantor pake rok span, pakai hem, pakai stocking dan sepatu fantovel berhak 10 cm.... Malah diledekin orang se kreatif:
"Nu, sejak kapan jadi AE?" halah!
Yang paling penting utk diketahui, sebenernya adalah siapa yg akan mewawancara anda. Sebisa mungkin carilah info tentang orang yang akan anda temui, dan siapkanlah diri untuk menghadapi karakter pewawancara.
Pada dasarnya, ketika seseorang ingin bertemu dengan anda, dia ingin mengetahui lebih jauh tentang pribadi anda. Apakah orang ini akan cocock dengan anggota tim yang lain? Apakah dia disiplin?(dinilai dari ketepatan waktu anda hadir dalam sesi wawancara). Apakah dia cerdas? Apakah lucu? Meneynangkan? Ya, poin personality akan menjadi besar sekali di sini.
Lantas apa saran saya? Simple: just b yourself. Tunjukkan saja apa kelebihan dan kekurangan anda. Kalopun diterima, chance anda untuk survive di tim akan lebih besar karena si employer udah tahu plus n minus point anda. Kalopun ditolak, ya bukan berarti anda jelek, tapi mungkin kurang cocok dengan demand tim. Ya sudah, kalopun dipaksain, ntar anda malah stress dalam teamworking!
So, ngadepin wawancara, siapa takut? .
Kamis, Oktober 22, 2009
How To Improve Your Wording Power
Artikel ini adalah speciall request dr Uke, anggota Forum yg paling aktif.. Silahkan menikmati!
Kalo boleh saya bilang sih, poin wording power/crafting itu rada-rada bersifat gifted gitu deeh... Jadi emang ada orang yang dari sononya emang udah terlahir mampu menciptakan kata-kata nan indah berirama..
Tapiiiii.... Buat yg kemampuanya biasa-biasa aja, jangan putus asa yooo..! Sebab pasti ada jalan kok buat ningkatin diri! hehehe.. Saya sendiri selalu percaya bahwa kalo kita mau belajar, pasti bisa!
Salah satu tips ku adalah: baca lah banyak karya sastra, seperti novel, puisi, gurindam, pantun, peribahasa dll. Dsb. Karya sastra begini biasanya banyak mengandung kosa kata yg antik2 sehingga bisa dijacdiin referensi suatu saat.
Oh ya, jangan lupa juga menyimak novel2 masa kini, chickit, syair lagu2 yg lagi ngetop dll. Di sana juga banyak k osa k ata yg unik2 n masa kini bangets! Nah, itu bisa memperkaya library kata2 kita.
FTI, saya sendiri punya bank kata-kata indah lho?
So, improving your wording power means improving your knowledge, widening your perspective n enriching your brains!!
Itulah indahnya duia copywriting... Nggak pernah berhenti berkembang..
Kalo boleh saya bilang sih, poin wording power/crafting itu rada-rada bersifat gifted gitu deeh... Jadi emang ada orang yang dari sononya emang udah terlahir mampu menciptakan kata-kata nan indah berirama..
Tapiiiii.... Buat yg kemampuanya biasa-biasa aja, jangan putus asa yooo..! Sebab pasti ada jalan kok buat ningkatin diri! hehehe.. Saya sendiri selalu percaya bahwa kalo kita mau belajar, pasti bisa!
Salah satu tips ku adalah: baca lah banyak karya sastra, seperti novel, puisi, gurindam, pantun, peribahasa dll. Dsb. Karya sastra begini biasanya banyak mengandung kosa kata yg antik2 sehingga bisa dijacdiin referensi suatu saat.
Oh ya, jangan lupa juga menyimak novel2 masa kini, chickit, syair lagu2 yg lagi ngetop dll. Di sana juga banyak k osa k ata yg unik2 n masa kini bangets! Nah, itu bisa memperkaya library kata2 kita.
FTI, saya sendiri punya bank kata-kata indah lho?
So, improving your wording power means improving your knowledge, widening your perspective n enriching your brains!!
Itulah indahnya duia copywriting... Nggak pernah berhenti berkembang..
Minggu, Oktober 11, 2009
Taqobbalallohu Minna wa Minkum!
Met idul fitri semuanya...
Maaf lama ngga posting, padahal banyak info lowongan, dan stok tulisan yg sy buat selama mudik n tour de Java... 2009 ini!
makasih buat Uke yg dah begitu baiiiik... Bgt mau kirim email khusus nanyain keadaan sy. hihi... Jadi ngerasa besalah nih! Barusan aku dah jwb / komen your portfolio via forum kok, Uke! Pls ditengok ya...?
Kayaknya sy br bisa full ngantor/posting/jwb forum itu jum'at minggu dpn deh... Soalnya malaikat penolong sy baru tiba dr kampung Kamis nanti! hahahaha... Pokoknya musim lebaran adalah musim para direktur jadi batur!
Ok deh buat semua yg setia ngunjungin blog ini...thank you
Maaf lama ngga posting, padahal banyak info lowongan, dan stok tulisan yg sy buat selama mudik n tour de Java... 2009 ini!
makasih buat Uke yg dah begitu baiiiik... Bgt mau kirim email khusus nanyain keadaan sy. hihi... Jadi ngerasa besalah nih! Barusan aku dah jwb / komen your portfolio via forum kok, Uke! Pls ditengok ya...?
Kayaknya sy br bisa full ngantor/posting/jwb forum itu jum'at minggu dpn deh... Soalnya malaikat penolong sy baru tiba dr kampung Kamis nanti! hahahaha... Pokoknya musim lebaran adalah musim para direktur jadi batur!
Ok deh buat semua yg setia ngunjungin blog ini...thank you
Rabu, Agustus 26, 2009
Top ten tips for top copy
Given to you by leading copywriter Bill Fryer:
1 Review your copy. Do it over and over. Six or seven times or more.
2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.
3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead
6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.
8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.
9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.
©Bill Fryer 2001
1 Review your copy. Do it over and over. Six or seven times or more.
2 Do not use long Latin words like "information" - use short Anglo-Saxon words like "facts". These words have more punch.
3 Avoid being clever and cryptic. Sometimes I see ads that take me weeks to work out what they mean. We are all too busy to be bothering with the clever stuff. If it can be understood by a half-wit with a two second attention span you probably have a winner.
4 Do not be handicapped by thinking that everything has to be "grammatically correct". When you are copywriting all that stuff goes out the window. Say it in the simplest way possible.
5 Use short sentences. And only contain one idea in every paragraph. Do not spend ages constructing enormously complex sentences with millions of clauses and sub-clauses.Also, be specific, state real figures, avoid things like "up to 5%" or "over 1,000". Avoid percentages and state real sums of money instead
6 State the facts and focus on the benefits the customer will get when he buys the product. Do not waffle. Every word needs to be earning its place in your copy. Do not be worried by length of copy. Testing shows that long copy sells more than short, and long headlines sell more than short. Your copy should be as long or as short as it needs to be to sell the product.
7 Speak the reader's language. Do what a salesman would do. Think about how you would sell the product to someone. The best copy often has a kind of speech type "you-and-me-talking" quality about it.
8 Visualise a person and write to them. Better still write as if you are writing to someone you already know who fits the target audience.Your Mum, a friend, whoever.
9 Use simple words that everyone understands then everyone will understand. Good copy is often criticised for having a childlike quality. This is deliberate; if a simple person can understand it, everyone can understand it.
10 And finally: read books on the subject. Study the work of the great men of advertising. Write, write and re-write. The way to get effective advertising is to test everything. Do not use full stops in headlines. And remember: good copy is like a river; you should be able to jump in at any point and be carried along by the flow.
©Bill Fryer 2001
Kamis, Agustus 20, 2009
Creativity Resonates With Abundance
sumber: unknown
It is in you to naturally want to create. As a human being, you are drawn to the process of creation. Creativity is the doorway to your Expanding and co-Creating in this Universe.
Creativity brings about the flow of pure energy in your inner Being. Escaping into the space of self discovery offers you the opportunity to use your faculties of imagination and play. When you are creative, you become open to possibilities in ideas. With no blocks to the flow of ideas, you experience no limits to what you think is possible.
In this space, you may decide what you want and do not want. You choose to focus your thoughts eventually on what you desire. As you focus your thoughts intently, then what you focused on can turn into reality. Remember the famous saying by Napolean Hill? - “Whatever the mind can conceive and believe, the mind can achieve”.
By virtue of the law of attraction, you can attract the outcomes, of the same vibrational match to the energy of your thoughts, that will bring your ideas into fruition. In short, it is possible to experience life in abundance, as you can use your creative imagination to visualise possibilities and bring them into reality through focused thought and pure intent.
“Creativity brings about a flow of focused energy that resonates with abundance and possibilities.” — Quote by Evelyn Lim, attractionmindmap.com
If you are experiencing blocks to creativity, then it is time to do something. Look for ways to remove them. It is possible to enjoy all there is that lies in your imaginative mind!
It is in you to naturally want to create. As a human being, you are drawn to the process of creation. Creativity is the doorway to your Expanding and co-Creating in this Universe.
Creativity brings about the flow of pure energy in your inner Being. Escaping into the space of self discovery offers you the opportunity to use your faculties of imagination and play. When you are creative, you become open to possibilities in ideas. With no blocks to the flow of ideas, you experience no limits to what you think is possible.
In this space, you may decide what you want and do not want. You choose to focus your thoughts eventually on what you desire. As you focus your thoughts intently, then what you focused on can turn into reality. Remember the famous saying by Napolean Hill? - “Whatever the mind can conceive and believe, the mind can achieve”.
By virtue of the law of attraction, you can attract the outcomes, of the same vibrational match to the energy of your thoughts, that will bring your ideas into fruition. In short, it is possible to experience life in abundance, as you can use your creative imagination to visualise possibilities and bring them into reality through focused thought and pure intent.
“Creativity brings about a flow of focused energy that resonates with abundance and possibilities.” — Quote by Evelyn Lim, attractionmindmap.com
If you are experiencing blocks to creativity, then it is time to do something. Look for ways to remove them. It is possible to enjoy all there is that lies in your imaginative mind!
Selasa, Agustus 11, 2009
AMAZING COPY-BASED ADVERTISING
Iklan ini memenangkan silver award dalam kompetisi periklanan kelas dunia yang diselenggarakan di Cannes, Perancis. Ini adalah contoh iklan yang membuat kita ‘penasaran’ ingin membaca seluruh text iklan hingga akhir.
KIRI:
JUDUL: this is an advertisement for the finest luxury sedan in America so which logo belongs in the bottom right-hand corner?
dengan visual yang memajang berbagai logo mobil, tidakkah iklan ini menggelitikkita untuk membaca seluruh bodycopy nya?
Bravo untuk copywriting yang brilliant!
Oh ya, saya telah mengumpulkan 310 iklan cetak pemenang Cannes Lions sepanjang masa yang bisa didownload di copywritingskill. Kumpulan ini saya berikan GRATIS khusus bagi forum member…
Selamat menikmati!
Minggu, Agustus 02, 2009
10 Blocks To Creativity (part II)
(sumber: kagak tahu)
6. Inadequate Sleep.
Inadequate sleep can hinder you in coming up with creative ideas the next day. Your physical body needs to feel good first before you can develop and explore your mental creative faculties.
In fact, it is said that many successful people have received their greatest revelations while in a dream-like state and transformed their own lives or even the world around them. One good example was Thomas Edison, who was awarded 1368 distinct patents and invented, including the incandescent light bulb, the phonograph, the film projector, and the first motion picture. Edison was known to have said, “Ideas come from spaceâ€. Edison purportedly took frequent naps in the afternoons and woke up with solutions to the most perplexing problems.
7. Lack of Priority.
If you do not attach any importance to being creative, guess what? You are not going to enjoy the benefits of being creative either. You will be like how you are now - dull and listless. Consider setting aside time for developing creativity. It will be a good idea to also start keeping an idea journal, to faciliate this process.
8. Stubborness.
A refusal to let go of your existing beliefs and thoughts can limit you in thinking of new possibilities. The more you identify yourself with specific values, meanings, beliefs and symbols, the more you will stifle creativity. On the other hand, the more you focus on how values, meanings, beliefs and symbols are formed and interrelated, the more you can explore creativity.
9. Poverty Thinking.
You tend to associate those in the creative arts as poor and struggling. Hence, you may feel that it is not important to explore creativity since it cannot help you pay your bills. Why bother to waste time developing right brain thinking when you can rely adequately on your left brain to feed you?
10. Inappropriate Comparisons.
If you think that only special, talented people are creative and that geniuses are born and not made, then you may have no wish to develop your creative abilities. You protest that you can barely draw, sing or dance. You are definite that you are tone-deaf or color-blind. You consider people like Shakespeare, Picasso and Mozart as “gifted”.
(Sur comments: see again The Multiple Intelligence. Those people are gifted in Verbal/ Linguist, Visual and Musical; but perhaps lacks in Analytical/ logical side.)
Here is an exciting piece of information for you: When researchers examined outstanding performances in the arts, mathematics and sports, to determine if “the widespread belief that to reach high levels of ability, a person must possess an innate potential called talent”, they discovered the opposite. It is also important to highlight, for instance, that Mozart trained for 16 years before he produced a masterpiece.
While it is true that it is best to develop your innate abilities, the strict definitions of creativity to areas in arts, should not apply. Creativity is also an essential part of innovation and invention and is important in almost every profession. It can be explored, developed and trained in many ways.
6. Inadequate Sleep.
Inadequate sleep can hinder you in coming up with creative ideas the next day. Your physical body needs to feel good first before you can develop and explore your mental creative faculties.
In fact, it is said that many successful people have received their greatest revelations while in a dream-like state and transformed their own lives or even the world around them. One good example was Thomas Edison, who was awarded 1368 distinct patents and invented, including the incandescent light bulb, the phonograph, the film projector, and the first motion picture. Edison was known to have said, “Ideas come from spaceâ€. Edison purportedly took frequent naps in the afternoons and woke up with solutions to the most perplexing problems.
7. Lack of Priority.
If you do not attach any importance to being creative, guess what? You are not going to enjoy the benefits of being creative either. You will be like how you are now - dull and listless. Consider setting aside time for developing creativity. It will be a good idea to also start keeping an idea journal, to faciliate this process.
8. Stubborness.
A refusal to let go of your existing beliefs and thoughts can limit you in thinking of new possibilities. The more you identify yourself with specific values, meanings, beliefs and symbols, the more you will stifle creativity. On the other hand, the more you focus on how values, meanings, beliefs and symbols are formed and interrelated, the more you can explore creativity.
9. Poverty Thinking.
You tend to associate those in the creative arts as poor and struggling. Hence, you may feel that it is not important to explore creativity since it cannot help you pay your bills. Why bother to waste time developing right brain thinking when you can rely adequately on your left brain to feed you?
10. Inappropriate Comparisons.
If you think that only special, talented people are creative and that geniuses are born and not made, then you may have no wish to develop your creative abilities. You protest that you can barely draw, sing or dance. You are definite that you are tone-deaf or color-blind. You consider people like Shakespeare, Picasso and Mozart as “gifted”.
(Sur comments: see again The Multiple Intelligence. Those people are gifted in Verbal/ Linguist, Visual and Musical; but perhaps lacks in Analytical/ logical side.)
Here is an exciting piece of information for you: When researchers examined outstanding performances in the arts, mathematics and sports, to determine if “the widespread belief that to reach high levels of ability, a person must possess an innate potential called talent”, they discovered the opposite. It is also important to highlight, for instance, that Mozart trained for 16 years before he produced a masterpiece.
While it is true that it is best to develop your innate abilities, the strict definitions of creativity to areas in arts, should not apply. Creativity is also an essential part of innovation and invention and is important in almost every profession. It can be explored, developed and trained in many ways.
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